As the Carolina Panthers and Denver Broncos prepare to take the field this Sunday for Super Bowl 50, the Bay Area will be agog with anticipation.

To properly make provisions for this mammoth event, an entire week’s lineup of events has been prepared in San Francisco and beyond. Here is a comprehensive guide to the goings-on leading up to the Super Bowl:

Super Bowl City and NFL Experience

Super Bowl City hours: Tuesday through Thursday, 11 a.m. to 9 p.m.; Friday and Saturday, 11 a.m. to 10 p.m.; Sunday, 11 a.m. to 3 p.m.

The Super Bowl City is a free venue located at Justin Herman Plaza on Market Street in San Francisco. More than 20 activities and booths will be set up at this family-friendly event.

Attractions include the Fan Energy Zone, which features motion-capture gaming demos; the City Stage for live musical performances; a Bud Light Fan Fair; the Levi’s Lot, which carries a limited-edition Super Bowl clothing line; the Quarterback Challenge, utilizing virtual reality headsets; “A taste of Sonoma;” #IKnowTheWay to San Jose, where you can participate in Robot Wars, join a Hack-A-Thon and purchase beer from Chassis, the beer-dispensing robot; and many more.

NFL Experience Hours: Tuesday through Friday, 3 to 10 p.m.; Saturday, 10 a.m. to 10 p.m.; Sunday, 10 a.m. to 2 p.m.

The NFL Experience is located at the Moscone Center North and South, 747 Howard St. Dubbed “an interactive theme park,” this vanguard of festivities features games, youth football clinics, football merchandise and autograph sessions. New attractions for Super Bowl 50 include an upgraded 40-yard dash and vertical jump against NFL players on video screens, and “a virtual reality experience.”


Music performances will figure prominently into Super Bowl revelries. At The City Stage within Super Bowl City, free concerts will be headlined by Matt Nathanson on Wednesday, The Band Perry on Thursday, OneRepublic on Friday, and Alicia Keys on Saturday.

The San Francisco Symphony, in conjunction with NFL Films, will perform “A Concert of Champions” Wednesday and Thursday at 8 p.m. at Davies Symphony Hall in. At the concert, the SF Symphony will provide a live score for several short NFL Films productions, including “the best of NFL Films’ well-known football follies.”

Tickets cost $50 to $195, and can be purchased by calling the box office at 415-864-6000 or at http://www.sfsymphony. org/Buy-Tickets/2015-2016/NFL-A-Concert-of-Champions.

On Friday, the 17th annual NFL Sanctioned Super Bowl Gospel Celebration will transpire at 7:30 p.m. at the Paramount Theatre in Oakland. The event will include gospel and contemporary Christian artists, NFL players and special guests. Proceeds from the event will go toward the NFL Player Care Foundation, which helps retired players. Ticket information can be found at

Food and Fun

On Tuesday at 7 p.m., Mayes Oyster House will host the NFL Player Party. Former San Francisco 49ers stars will be on hand to mingle with guests while enjoying wine and hors d’oeuvres. After party included. Tickets are $300 each.

On Thursday at 5 p.m., the Legends for Charity dinner will be held at the Hilton Union Square, where John Madden will receive of the prestigious Pat Summerall award. The evening will also feature cocktails, and live and silent auctions. Individual tickets are $350 and can be purchased at

At 7 p.m., Coach Mike Ditka and Ron Jaworski present “Ditka & Jaws Cigar With The Stars.” Located at 620 Jones Street, this event is billed as “an evening of cigars, camaraderie and Super Bowl anticipation.” Tickets start at $500.

The official “start” of the Super Bowl begins with the Pro Football Hall of Fame Super Bowl Luncheon on Friday. This event, located at the Hilton Union Square, will also honor Coach Madden. The lunch is from 11 a.m. to 2:30 p.m. Tickets are $1,000.

A celebrity bowling tournament will also take place in the city at 4 p.m.

On Saturday, the 2016 Super Bowl breakfast will be held to honor Thomas Davis of the Carolina Panthers, the 2016 Bart Starr Award winner for outstanding character. The breakfast will be at 8 a.m. Later that day, various NFL legends will hit the links at the 30th annual NFL Foundation Golf tournament in Half Moon Bay.

At 6 p.m., the Taste of the NFL will hit the Cow Palace in San Francisco. This “fun-filled evening honoring two of America’s favorite pastimes — food and football” will also feature musical guest Third Eye Blind. Join NFL legends and celebrity chefs for just $700 a ticket.

At Bill Graham Civic Auditorium, the “NFL Honors” awards show will air live as the Pro Football Hall of Fame Class of 2016 will be announced.

Super Bowl Sunday

At long last, Feb. 7, arrives, but not before a last hurrah of merrymaking. The official NFL alumni Game Day Brunch, which features even more NFL legends with which to fraternize, will take place from 10 a.m. to 1 p.m. at Fleming’s Prime Steakhouse and Wine Bar in Palo Alto. Tickets are $500 each.

All this buildup reaches a resounding zenith with the main event, Super Bowl 50 at Santa Clara at 3:25 p.m. But after all the hubbub and pageantry of the week that came before it, even the biggest sporting event of the year might feel anticlimactic to those who visit San Francisco in the coming days.

Contact reporter Joe Benapfl at

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