What pairs well with a classic American cheeseburger, or southern style barbecue ribs and mac and cheese? How about a delicious glass of some USA Cabernet.
The irony of developing the perfect wine to bring to a barbecue is what inspired marketing president and Creative Director Peter Wood.
Wood, who founded his own boutique advertising agency, The Hucksters, has always loved cabernet and was determined to create his own line of wines. He developed the concept for USA Cabernet before learning about winemaking, and finding someone to produce his line of wine.
“We are quite unorthodox in the sense that all the marketing was developed before the wine was made,” Wood said.
Wood has been in the marketing industry for years, and has worked for some of America’s largest marketing agencies based out of Texas, such as The Richards Group, and Ogilvy and Mather.
His experience in the industry encouraged him to pursue a tongue-in–cheek-marketing campaign centered around the wine brand. The inspiration for the wine’s name came to Wood while he was reading a rhyming dictionary and found the words paired together, which is what influenced the concept.
Wood, who is a California wine enthusiast, knew he wanted to find a California winery to produce his wine. After traveling to a wine festival in Los Angeles last year, he met Bradley Gray, the public and media relations manager for Scotto Cellars and sampled wine from Scotto’s. He had a deep fondness for the wines he had sampled and felt a deep connection to the Scotto brand.
“I met with six different wineries before deciding to work with Scotto’s to produce my cabernet,” Wood said.
“Peter is a very creative person with a unique, unconventional perspective, which is what we liked about the concept of the USA Cabernet,” said Robert Walker, the marketing manager for Scotto Cellars.
The flavors in the cabernet that Scotto’s developed for Wood’s line is made from grapes located in Calaveras County and Lake County. The wine was fermented in American and French oak barrels. The wine has notes of blackberry and red currants.
“The wine is a medium bodied cabernet with fruity notes and a smooth finish,” Walker said.
Walker and other board members of Scotto’s are preparing for a board meeting this upcoming weekend to begin strategizing for the market launch for USA Cabernet.
“We are hoping to have a strong market presence, by the middle of the year. We have a heavy marketing strategy that we are pursuing for the next four to five months,” Walker said.
The wine will roll out in February and March. There are also plans to extend the wine’s line to include a USA Rose and USA Chardonnay.