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A Salute to Women in Business
National Business Women's Week: Oct. 18-22, 2004

Get connected by using these simple networking guidelines

Networking can play an integral role in helping you find a job or expanding your current business. Did you know that only about 5 to 25 percent of jobs are actually advertised, according to Katharine Hansen, author of networking articles. That means the remainder of job opportunities are passed on via word of mouth. Only by talking to a variety of people can you acquire leads and information about these precious positions.

With so many people out of work or looking for new jobs, it is essential to brush up on networking skills. Step out from behind the monitor and keyboard and start "doing lunch" again. Here are some tips to help you master the science of professional networking.

DOs

* Do network everywhere. Attend trade association functions, religious events and family gatherings; opportunities can even arise in a doctor's office waiting room.

* Do realize volunteer work is an easy and informal way to make networking contacts.

* Do make your networking reciprocal. Try to give as much as you receive from your network. The more people you help, the more people there will be who will help you.

* Do diversify your network by introducing yourself to people who look or seem different from you. Gravitate toward the quiet or shy people as much as the extroverted types at gatherings.

* Do create a system for organizing your contacts. Perhaps it's inputting names and numbers into a database or spreadsheet or just writing them down and storing them in a three-ring binder.

* Do practice selling yourself. Decide what image you want to present and what you will say when you network. Role-play with a friend or a trusted colleague.

* Do view the networking process as a way to present your business idea and see how they are received before you mention them in a job interview.

* Do find a mentor -- a person who can guide you, give you advice and nurture your career quest.

DON'Ts

* Don't expect your network to function as a placement office for jobs. You shouldn't ask for your resume to be passed around or expect too much too soon. Networks take time to grow.

* Don't get discouraged. Bounce back quickly if someone brushes you off. This often happens in fast-paced environments.

* Don't deceive or bend the truth. If your position is being downsized or you don't possess certain skills, don't try to cover it up.

* Don't go anywhere without copies of your resume and business cards. Keep them accessible at all times -- you never know who you might meet and where.

* Don't forget to send thank-you notes to your contacts, particularly if they helped you out. Keep in touch with them throughout the year with periodic e-mails or notes.

* At networking events, don't hold your drink in your right hand, or your handshake will be cold and damp. Keep that hand available for a handshake when you're meeting new people.

* Don't be afraid to ask for help. Most people are flattered to be asked for assistance and advice with a job search.