A record number of people across the nation are unemployed and looking for work. As competition among candidates grows, it becomes more and more difficult to stand out in a crowd.
Career development professionals are creating new strategies to help clients increase the chances of getting noticed among the throngs of job applicants vying for positions. One such professional is Martha Schottelkotte, Director of Career Services at Brown Mackie College - Cincinnati. She introduces students to the concept of personal branding, the process of distinguishing the essence of an individual's relevant career attributes and communicating them consistently throughout the resume and interview.
"For a truly effective resume, you must know who you are and what you stand for," Schottelkotte says.
To this end, she asks students to develop a personal statement of philosophy. In developing the statements, key words come up for each student as they describe themselves. "It comes down to who you are at your core, and translates to what you bring to your work and your employer," says Schottelkotte.
Recent college graduates and experienced professionals alike can benefit from personal branding during a job search. It results in greater understanding of self and heightened authenticity in professional endeavors.