A record number of people across the nation are unemployed and looking for work. As competition among candidates grows, it becomes more and more difficult to stand out in a crowd.

Career development professionals are creating new strategies to help clients increase the chances of getting noticed among the throngs of job applicants vying for positions. One such professional is Martha Schottelkotte, Director of Career Services at Brown Mackie College - Cincinnati. She introduces students to the concept of personal branding, the process of distinguishing the essence of an individual's relevant career attributes and communicating them consistently throughout the resume and interview.