default avatar
Welcome to the site! Login or Signup below.
Logout|My Dashboard

Lodi stores roll out the holiday decorations early

Font Size:
Default font size
Larger font size

Posted: Monday, November 22, 2010 1:22 pm | Updated: 4:25 pm, Mon Nov 22, 2010.

On the day after Halloween, Robyn Grace Jennings closed her store for two days and converted it into a Christmas wonderland. Yes, Christmas on Nov. 3. It’s an annual lament that society moves Christmas further and further back on the calendar, with decorations on store windows and merchandise ready for willing buyers.

The reason to decorate early, merchants and store managers say, is threefold:

  • You need to get customers “in the mood,” even if they don’t buy anything in November.
  • Big-box stores decorate early, so if small business people don’t do the same, the big-boxers will get the customers.
  • Some people are already shopping for the holidays.
  • Since budgets are tight, shoppers are making their purchases a little at a time. They can’t afford to splurge on one day.

That’s why many stores are dolling it up now.

The Lodi store that may have the greatest Christmas spirit is The Dermal Clinic on Pine Street. Store owner Judy Phillips has 15 trees filled to the brim with decorations she has collected over the years.

Believe it or not, two of the trees are in the restroom.

“We created kind of a magical place that people can enjoy with the kind of heaviness with people’s financial situation and elections,” Phillips said.

One tree at The Dermal Clinic contains all sorts of old-fashioned ornaments and other decorations, some of them going back to the 1930s.

Someone who goes against the holiday grain is Mike Locke, who owns Christensen’s clothing store on School Street. There is a blouse with ornaments and a sweater with “Ho, ho, ho” on it adorning the front window, but that’s about it.

“We won’t do decorations until after Thanksgiving,” Locke said. “You’ve still go to celebrate Thanksgiving.”

Store clerk Monica Clasen noted that some customers have said they appreciate that Christensen’s didn’t have holiday decorations in mid-November.

But other merchants say they have to get shoppers in the mood.

“If you don’t turn to Christmas as early as all the big-box stores, then you lose out,” said Tammy Michael, who owns Fashion Safari in Downtown Lodi. “If they’re ready to shop and you’re not, they’ll go somewhere else,”

In west Lodi, JC Penney put up some modest decorations during the second week of November. Even though the economy is tight, the store isn’t cutting back on decorations.

“We want everybody to be really engaged and in the  holiday spirit,” said store manager Virginia McCoy. “We’ve asked customers if they’re shopping for the holidays (already). They say they are.”

Walmart Stores opened their Christmas shops the first week of November and sold some holiday toys as early as mid-October, store spokesman Ravi Jariwala said from the firm’s corporate office in Arkansas.

“Our goal is to provide the solutions our customers need for the season when they decide they are ready to buy,” Jariwala said.

“I’m in the spirit already,” said McCoy, the Lodi JC Penney manager. “I’m ready.”

Contact reporter Ross Farrow at rossf@lodinews.com.

Rules of Conduct

  • 1 Use your real name. You must register with your full first and last name before you can comment. (And don’t pretend you’re someone else.)
  • 2 Keep it clean. Please avoid obscene, vulgar, lewd, racist or sexually oriented language.
  • 3 Don’t threaten. Threats of harming another person will not be tolerated.
  • 4 Be truthful. Don't lie about anyone or anything. Don't post unsubstantiated allegations, rumors or gossip that could harm the reputation of a person, company or organization.
  • 5 Be nice. No racism, sexism or any sort of -ism that is degrading to another person.
  • 6 Stay on topic. Make sure your comments are about the story. Don’t insult each other.
  • 7 Tell us if the discussion is getting out of hand. Use the ‘Report’ link on each comment to let us know of abusive posts.
  • 8 Share what you know, and ask about what you don't.
  • 9 Don’t be a troll.
  • 10 Don’t reveal personal information about other commenters. You may reveal your own personal information, but we advise you not to do so.
  • 11 We reserve the right, at our discretion, to monitor, delete or choose not to post any comment. This may include removing or monitoring posts that we believe violate the spirit or letter of these rules, or that we otherwise determine at our discretion needs to be monitored, not posted, or deleted.

Welcome to the discussion.


Popular Stories



Your News

News for the community, by the community.