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Placing a moratorium on winery marketing events is not the answer

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Posted: Wednesday, May 16, 2012 12:00 am | Updated: 6:09 am, Wed May 16, 2012.

At the urging of a few interested parties, the San Joaquin County Board of Supervisors has instructed staff to draft a text amendment that would put a ban or moratorium on marketing events for new wineries, and limit the same events for existing wineries.

There is no precedent that I am currently aware of that would warrant the current proposed text amendment; this text amendment would implement a broad, sweeping moratorium and indiscriminate ban. There is no public emergency or item of public safety that would necessitate such a moratorium.

By proposing, pushing or lobbying for a moratorium, all interested parties in pushing such an agenda have admitted that they believe the system to be broken and unable to effectively operate under its own current checks and balances.

A moratorium says that San Joaquin County is being overrun; things are currently so out of control that only a moratorium would restore order. Is this the case? Is this the epidemic, two wineries that have flouted the code and have been effectively dealt with, and one winery that went through all proper legal and county hearing procedures? Do these three instances constitute an epidemic? Do these three wineries out of the current 80-plus wineries warrant a moratorium? By implementing a moratorium, the County Board of Supervisors will admit to their constituents that the current process is out of control and not properly functioning.

The County Planning Department has done an excellent job to date in considering on a case by case basis each and every application. The County Board of Supervisors has been able to effectively hear all public concerns, appeals and applications. The Planning Department and Board of Supervisors have considered each application based on its merits. Like the outcome or hate the outcome, each applicant has been afforded their due process.

A moratorium simply picks winners and losers.

I ask that you please vote "no" on the current proposed text amendment. There are better options and more items to discuss, so don't kill the conversation. Don't pick winners and losers; let's work together for a win-win for everyone involved.

Ryan Sherman


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Welcome to the discussion.


  • Doug Lingo posted at 3:04 pm on Fri, Jun 15, 2012.

    Doug Lingo Posts: 14

    I live in the middle of several wineries/event centers and welcome the delightful sounds of them doing business. I also welcome the tractors and harvesters working at 3am, crop dusters doing their work, the local cement plant operating all night, the birds outside my window, the horses neighing and galloping through their pastures, the cows mooing, roosters at 5am, the Harleys going by on their Saturday ride, the horse trailers hitting the reflectors in the road.."thump-thump, thump-thump, music from neighbors a mile away.

    All of these sounds are delightful and we hear them in the country because we do not have all of the city noise polluting the air.

    Please take note that I did not mention sirens, gunshots, tires screaching, car stereos blaring or any other the other "city" sounds.

    All of the sounds I love from living in the country tell me that people are spending money. Lodi wine business is healthy and trying to grow.

    Local business relies upon the Lodi wine region to be successful. An attempt to squelch their growth or new facilities in San Joaquin county will affect many other businesses that provide services to the local wine industry. If the Lodi wine region grows, we grow.

    I love that sound!

  • Thomas Heuer posted at 4:45 pm on Sun, May 20, 2012.

    nth degree wise Posts: 1669

    Hey I like what you said -"I live in the grape area"
    I have friends who live and work there. As it has been said there are culprits and respoonsible business people. Which do you have a grievance with?

  • Darrell Baumbach posted at 4:55 pm on Sat, May 19, 2012.

    Darrell Baumbach Posts: 9405

    Are you serious Mr H...

    I live in the grape area outside Lodi near Mondavi... events can be heard for miles and
    disrupts everything within miles of the event...both from a sound and traffic perspective.

    I'm very happy they county is now listening to the hundreds of people whose lives have been disrupted.

  • Joanne Bobin posted at 1:21 pm on Fri, May 18, 2012.

    Joanne Bobin Posts: 4488

    "At the urging of a few interested parties?"

    It would be "interesting" to know just WHO these "interested parties" are.

    Why the county would limit the number of venues where events could be staged sounds very anti-business. At a time when businesses should be encouraged to expand, I find this to be an extremely strange decision.

  • Thomas Heuer posted at 7:03 pm on Wed, May 16, 2012.

    nth degree wise Posts: 1669

    No no no this is all wrong. To say some can have a permit for events and others can't is absolutely unfair. If some are going to be allowed permits because they already have approved applications then all should be allowedotherwise this smacks of favoritism. It really creates unfair competition when a few can provide events while others can't. Its hard to buy that noise In THE COUNTRY being the factor in this decision. It sounds like a few are trying to monpolize the entertainment game here.


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