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Waste Management’s Collection Calendar is much too small

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Posted: Thursday, January 24, 2013 12:00 am

Who was the star employee over at Waste Management who redesigned the Collection Calendar they send out every year?

The “calendar,” the reason the thing exists, went from three-quarters of the page to less than one-third of the page. If you post that thing next to where your trash can is, you’d have to move your trash out of the way just to get close enough to read it.

All that stuff that appears on the bottom two-thirds of the page, you only read that once when you first get it and are holding the paper in your hand. The calendar part is looked at every week to make sure you put the right can out.

I can only guess the person who redid this mailer isn’t the person who puts the trash out every week.

As a rate-payer, I want the city of Lodi to ensure that all future contracts specify, “There shall be no unreadable memory aids.” They have to be big enough to read! Please.

Linda Reichert


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