The decline of the Republican Party can be directly tied to Newt Gingrich and a memo he wrote to fellow Republicans. It was basically a memo on how to demonize your opponents, and has become part of the Republican SOP.
These words used as personal attacks are only part of the story. The lesser parts of the right-wing noise machine makes up out-and-out lies about any given subject, and the drumbeat begins. Talking heads with no integrity such as Rush Limbaugh take up the lies and then the Republican propaganda channel Fox News takes up the chorus. Finally the mainstream media reports on the controversy. Bill Clinton was accused of drug smuggling, killing Vince Foster, being a serial rapist, etc. The best example is the swiftboating of John Kerry. George Bush had one of his supporters put up $500,000 to publish a book of out and out lies about John Kerry’s military record to cover up the fact that he used political pull to get out of serving in Vietnam and sending someone else in his place.
They started with President Obama even before he was elected the first time. Everything is blown way out of proportion, and no ugly lie is beneath the Republicans to say. Perhaps the worst is saying he did not care about those who lost their lives in Benghazi. The Republicans cannot understand why the president is still popular and the scandals are not killing him.
Lincoln said, “You can fool some of the people all of the time, and all of the people some of the time, but you can not fool all of the people all of the time.” Thirty years of crying wolf has hurt the value of the Republican voice. When over a long period of time you are caught in one lie after another, people just stop believing you. Americans recognize a lack of integrity when they see it.