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The subscribers will be picking up the cost

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Posted: Saturday, June 16, 2012 12:00 am | Updated: 5:54 am, Sat Jun 16, 2012.

I suppose the writing on the wall has finally become visible. Commercials (ads) are being lost to other media sources, which follows where the paying public finds news and other types of information. In actuality we, the subscribers, are the ones being asked to pick up the cost. In effect our cost is going up as a result.

We will lose 17 percent of our weekly published material due to the one-day cutback. That means our subscription should drop by $.40 to $7.85 per month because of the fewer copies we will be receiving. Not likely! And what about those delivery boys and girls that get up to see that we receive our paper while we're getting a few hours more sleep. Will they also get less?

William Harris

Lodi

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Welcome to the discussion.

4 comments:

  • Thomas Heuer posted at 6:17 pm on Sat, Jun 16, 2012.

    nth degree wise Posts: 1593

    I respect the business decision needed to continue publishing a local paper. The Galt Herald has been a one day a week paper and experimented with a two day a week try that fizzeled almost as soon as it started. You can calculate the subscription rate by percents or the cents but you miss the local value. I remember when you use to go to the store for a one or three pound can of coffee before the coffee prices went up. Even Andy Rooney had a rant on how cans of coffee seemed to be in the price range we were use to, the cans looked the same as always but a closer look told you the new cans were a few ounces shy of a full one or three pounds. Now you can protest the shortage and swear off your coffee habit (not likely) or you can say well thats what it is and move on. Its the way of all things.

     
  • Jerome Kinderman posted at 3:37 pm on Sat, Jun 16, 2012.

    Jerome R Kinderman Posts: 2363

    But if their research reveals that they simply aren't getting any bang for their buck from newsprint papers, why would that mean they're being shortsighted? There are many who would insist that the Internet is the "wave of the future." Well, I believe the future is here already. Although I never thought that by this date there would be a computer (or more) in nearly every home, I did see the day coming where newspapers would have to either move to digital formats or face extermination. Coupons you say? Just take a look at all the coupons you can get at coupons.com – it boggles the mind.

    Libraries? The same fate awaits them as well. Sure, like so many others I love the feel and smell of a new book; but they're costly and not very efficient. Kindles, laptops and now a variety of "pads" are now making it easy to carry around entire libraries in our briefcases, purses and jacket pockets. Having worked for a number of law firms throughout my working career, I recall their huge legal libraries that were capital expenditures to acquire and maintain. Legal research through LexisNexis and Shepardizing are now performed mostly on computers.

    The buggy whip business was big at the turn of the 19th/20th Centuries. We'd be hard pressed to even find one now except on eBay or some obscure antique websites. This notion that "green" jobs were what was going to turn this economy around is hogwash - leaving the "professions" aside, technology-based positions are the ticket today. The future promises incredible advances with miniaturization. I'm continually amazed at what really smart people are churning out; and that means more jobs for everyone.

    And my first IBM “clone” XT that I bought at a huge cost of $1,500.00 with DOS, 640K RAM and a 20MB hard drive could never come close to what’s being sold today for under $500.00. And to think I was told then that it would be the last computer I would ever need to buy! Nobody then saw Windows on the horizon or at least Microsoft wasn't taken very seriously.

    I’ve already guessed how long it will be before small newsprint newspapers are relegated to history and no longer a part of the future. It’s not too far away.

     
  • Steve Schmidt posted at 11:26 am on Sat, Jun 16, 2012.

    Steve Schmidt Posts: 2574

    I am happy to pay more per page if that is what it takes to maintain our hometown newspaper.

    Honestly, though, I think local businesses are being shortsighted when they pull their ads from printed media. While national advertising may work best in new media, I am fat more likely to patronize a local business with a coupon in the LNS than I am to encounter and read whatever advertising they may put on the web.

     
  • Jerome Kinderman posted at 12:24 am on Sat, Jun 16, 2012.

    Jerome R Kinderman Posts: 2363

    Mr. Harris asks, "And what about those delivery boys and girls that get up to see that we receive our paper while we're getting a few hours more sleep. Will they also get less?"

    Of course they'll get less; they won't have to get up on Mondays to deliver the paper. Do you really believe they should get paid for the days they do not work? This should be a good lesson for our young folks to learn how businesses work. It would make little sense for the News-Sentinel to continue to pay them for six days of work when they’ll only be working for five. How would that help reduce costs? At least they’ll still have jobs.

    Still, they could become incensed and walk out in a huff believing this is all terribly unfair. But with jobs already hard to come by, how would that help them? I’m sure there would be plenty of new youngsters waiting in line to take their place.

     

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