Posted: Saturday, June 16, 2012 12:00 am
I suppose the writing on the wall has finally become visible. Commercials (ads) are being lost to other media sources, which follows where the paying public finds news and other types of information. In actuality we, the subscribers, are the ones being asked to pick up the cost. In effect our cost is going up as a result.
We will lose 17 percent of our weekly published material due to the one-day cutback. That means our subscription should drop by $.40 to $7.85 per month because of the fewer copies we will be receiving. Not likely! And what about those delivery boys and girls that get up to see that we receive our paper while we're getting a few hours more sleep. Will they also get less?
I won't get far trying to spin this, so let me begin by saying Mr. Harris is perceptively correct. The hard truth is ad revenue is falling (count the ads today and five years ago). Newspapers today are more than ever dependent on the goodwill and enthusiasm of our subscribers for the product we produce. Thus the News-Sentinel is saving cost by cutting out Monday production but asking subscribers to continue their support at the present price.
Not everyone will rejoice at this reduction in service, but I'm hopeful that nearly all our readers will continue to enjoy the local and national news we publish, continue to benefit from the abundant bargains and services we advertise, and turn to Lodinews.com on the days we don't print and deliver a newspaper to their front doors.
It's the best we can do.
Saturday, June 16, 2012 12:00 am.