The start of a new school year for teens means new classes, activities, friends and, sometimes, new challenges that may include peer pressure to drink alcohol.
Though resistance can be difficult for teens, as a parent your involvement has a significant impact on your child's decisions. According to the 2007 GfK Roper Youth Report, 71 percent of 8-17 year olds cite their parents as the No. 1 influence on whether they drink.
That is why Anheuser-Busch Sales of Stockton/San Andreas offers "Family Talk About Drinking," a free guide designed to encourage open and honest communication between parents and children to help prevent underage drinking.
Strong educational programs such as these, paired with effective law enforcement, are essential to make progress in the fight against underage drinking and teen drunk driving. Here in California, 85 percent of 12-17 year olds do not drink, according to the National Survey on Drug Use and Health. In addition, the federally funded University of Michigan's "Monitoring the Future" annual study found that the percentage of 8th-graders who reported having a drink in the last 30 days is at the lowest level since tracking began in 1991. The percentage of high school seniors who reported having a drink in the last 30 days is also at the lowest level since tracking began in 1975.
We must continue to guide and influence youth to ensure this progress persists. Parents can obtain their copy of "Family Talk" at familytalkonline.com or by calling (800) 359-TALK.
Marketing Services Manager
AB Sales of Stockton/San Andreas
Servicing the Lodi Community