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Lodi’s amazing opportunity for trade with China

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  • Frank Gayaldo posted at 11:01 am on Wed, Jul 31, 2013.

    Frank Gayaldo Posts: 24

    For good or for bad, globalization is not going away. China is already the largest luxury market in the world. The perception that Chinese consumers only want to buy cheap wines is highly inaccurate. While certainly medium and large Lodi wineries have a great opportunity in China and other international markets, there are now a significant number of very small family-owned Lodi wineries that are exporting up to 50% of their wine abroad. Something that was totally unheard of just a few years ago. Wine imports into the United States is a concern, which is all the more reason we must succeed at exporting. Bottom line? Look for "Lodi on the Label".

  • Ted Lauchland posted at 10:50 am on Wed, Jul 31, 2013.

    Ted Lauchland Posts: 229

    You really want me to explain it to you?

    "Lodi" on the label means Lodi grapes or the majority of Lodi grapes were used. I do not remember the required percentages as is also a blended requirement for different varieties.

    Large companies own acreages in Lodi and outside of Lodi. They also purchase grapes inside and outside of Lodi to suit a targeted quality and price range.

    Small wineries sometimes own many varieties on a small scale to suite a lesser volume movement but to satisfy the wine buyers interest. Lodi specializes in Zinfandel along with many other varieties.

    Lodi has quality and the key is putting "Lodi" on the label. Individual growers also have a following. Many small wineries produce more grapes than they can make wine out of and so cash flow is necessary and sell the grapes to another entity not limited to the big guys but markets back east or overseas or each other.

    Specific variety trends and a mid-market range has put Lodi on the map.

    Lodi has it's climate and soil boundaries but it's label does not. Delicato for instance is in Manteca but is an excellent representative for Lodi wines.

  • Josh Morgan posted at 9:23 am on Wed, Jul 31, 2013.

    Josh Morgan Posts: 529

    Doug: "just what are the other great Lodi wines?"

    Lucas, Harney Lane, Heritage Oak, Lange Twins, Maccia (best Zins around) and Van Ruiten just to name a few.

    I've had any number of friends call me from all over the country telling me they found Lodi wines in a restaurant they were patronizing. Lodi grapes are also being shipped to Napa and being used in their wines.

    Doug, my question to you is, who are the local wineries that use "cheap South American grape juice" in lieu of their own grapes?

  • Doug Chaney posted at 5:43 am on Wed, Jul 31, 2013.

    advocate Posts: 499

    China loves cheap wines. Perhaps that's why they like many Lodi wines? Other than Michael David and Mondavi, just what are the other great Lodi wines?

  • Doug Chaney posted at 5:40 am on Wed, Jul 31, 2013.

    advocate Posts: 499

    You mean the many wineries that sell their crops for cash and then produce wines with cheap South American grape juice here in the Lodi area?


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