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Keep your hair shiny and bright this year

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Posted: Sunday, January 5, 2014 4:00 pm | Updated: 1:33 am, Mon Jan 13, 2014.

(BPT) - Holiday festivities may be over, but that doesn’t mean you can slack on hair care. Starting each day with a great 'do can help you face winter challenges looking your best.

Mark Townsend, Dove celebrity stylist, offers these tips to help you create fabulous hair styles that last day and night.

Moisturized hair is the foundation for every style - During the cold winter months, hair tends to become dry, dull and limp. Moisturizing your hair is crucial to getting any beautiful style. “I am a firm believer that using the right shampoo and conditioner to start your beauty routine is overlooked by many women,” says Townsend, whose clients include many of today’s leading Hollywood stars. Townsend recommends you start your hair care routine with a product like Dove Daily Moisture Shampoo and Conditioner, which, in just one wash, delivers hair up to five times smoother than if you used a non-conditioning shampoo, leaving beautifully moisturized hair that is not weighed down.

Make your hair sparkle - Adding a sparkly headband to your hairstyle – whether you have short or long hair, wear it up or down – is an easy and affordable way to dress up your look. “I love when women become a little more daring during winter,” Townsend says. “One way they do this is by trying new hair accessories.” Adding a sparkly hair pin, barrette or headband can complement a range of styles, dressing up even the most traditional looks. Using a hair pin or barrette is a perfect way to add extra glamour to your hairstyle without having to work too hard; if you want to soften the look, loosen a few hair pieces around the forehead.

Always keep things fresh - “Every season is busy and women are constantly running around, quickly going from day to night leaving little to no time for beauty touch-ups,” says Townsend. “One timesaver that I recommend is for women to always have Dove Refresh+Care Invigorating Dry Shampoo in their bag; it’s the perfect way to give hair a pick-me-up.” This dry shampoo, with its weightless formula, uses starch to absorb dirt and oil ensuring hair is left feeling refreshed and just washed. The dry shampoo gets to work instantly, cleansing and making the hair perfect for the use of styling products.

Applying these three simple tips to your hair routine will ensure you look your absolute best while not taking away from your valuable time.

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