Lodinews.com

default avatar
Welcome to the site! Login or Signup below.
|
||
Logout|My Dashboard

Your Online Reputation: Handle With Care

Print
Font Size:
Default font size
Larger font size

Posted: Wednesday, August 20, 2014 8:16 am | Updated: 1:33 am, Thu Aug 21, 2014.

(NewsUSA) - Maintaining a positive reputation online is indispensable in today's digital age. It's time to take a long, honest look at how you manage your online reputation.

Consider these statistics:

According to 2011 Cone Online Influence Trend Tracker survey, 87 percent of consumers said positive information they've read online reinforced their decision to purchase a recommended product or service. (This figure is up from 67 percent in 2010.) The 2010 Microsoft Cross-Tab survey found similar results, with 85 percent of recruiters and human resources professionals saying that a positive online reputation influences their decision-making.

With something as fragile as a reputation, how do you begin to protect it? After all, just one bad Facebook photo, and you may not get a call for an interview. Just one bad review or news article, and your company loses phone calls and customers.

"We don't have a lot of control about what others say about us, but we have a lot of control about what we say about ourselves and our company," says Todd William, CEO of Reputation Rhino, an online reputation management company in New York. "I strongly encourage individuals and companies to actively engage in social media, blogging and proactive public relations like press releases, networking and charitable activities."

Don't know where to start? Here's a list:

* Google your name to see where you stand.

* Create a complete profile on popular social media sites like Facebook, Twitter and LinkedIn.

* Participate actively in online communities.

* Publish positive reviews of satisfied clients or customers.

* Monitor social media mentions for your name or business.

* Update your blog regularly.

* Use SEO (search engine optimization) to make sure positive content comes up first for your name or business.

Unfortunately, reputation management can be a great deal of work and worry. Do you have the time or necessary expertise?

If you answered "No" to this question, don't fret. Today's businesses and busy professionals are turning to online reputation management companies.

"Online reputation management is the art and science of creating a positive first impression when someone is looking for you or your company online," says William. "Online reputation management can remove or suppress negative search results, optimize positive online content, outrank complaint and review sites and fight libel and online defamation."

For more information, visit www.reputationrhino.com.

Rules of Conduct

  • 1 Use your real name. You must register with your full first and last name before you can comment. (And don’t pretend you’re someone else.)
  • 2 Keep it clean. Please avoid obscene, vulgar, lewd, racist or sexually oriented language.
  • 3 Don’t threaten. Threats of harming another person will not be tolerated.
  • 4 Be truthful. Don't lie about anyone or anything. Don't post unsubstantiated allegations, rumors or gossip that could harm the reputation of a person, company or organization.
  • 5 Be nice. No racism, sexism or any sort of -ism that is degrading to another person.
  • 6 Stay on topic. Make sure your comments are about the story. Don’t insult each other.
  • 7 Tell us if the discussion is getting out of hand. Use the ‘Report’ link on each comment to let us know of abusive posts.
  • 8 Share what you know, and ask about what you don't.
  • 9 Don’t be a troll.
  • 10 Don’t reveal personal information about other commenters. You may reveal your own personal information, but we advise you not to do so.
  • 11 We reserve the right, at our discretion, to monitor, delete or choose not to post any comment. This may include removing or monitoring posts that we believe violate the spirit or letter of these rules, or that we otherwise determine at our discretion needs to be monitored, not posted, or deleted.

Welcome to the discussion.

Poll

Loading…

Your News

News for the community, by the community.

Mailing List

Subscribe to a mailing list to have daily news sent directly to your inbox.

  • Breaking News

    Would you like to receive breaking news alerts? Sign up now!

  • News Updates

    Would you like to receive our daily news headlines? Sign up now!

  • Sports Updates

    Would you like to receive our daily sports headlines? Sign up now!

Manage Your Lists