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Tempting tourists to visit Lodi

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Don McEachern, left, president and CEO of North Star Destination Strategies, and Jennifer Williams, center, vice president and brand supervisor, stand in front of the arch in Downtown Lodi on Thursday, Jan. 26, 2012. McEachern and Williams are working with Nancy Beckman, right, president and CEO of the Visit Lodi! Conference and Visitors Bureau, to market Lodi to visitors.

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