For Phyllis Roche, it's easy to explain why she became so involved in the campaign against Measure W and redevelopment.
"I'm just a citizen," is her first response, and one could easily add "concerned" to that self description. Roche is a relative newcomer to the city of Lodi, yet she is a key player on the team that not only collected enough signatures to force a vote on the city's redevelopment plans, but may overturn them as well.
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