Alison Wong/courtesy photograph
Lodi Cash Mob seeks to boost local economy
House of Coffees owner Jen Phillips-Lorentzen, left, and members of her staff celebrate the Lodi Cash Mob selecting their business on Thursday, Sept. 13, 2012.
- Lodi Cash Mob
-
Alison Wong is the organizer of the Lodi Cash Mob. She has several events planned at local businesses in the coming weeks. For more information contact her at lodicashmob@ gmail.com or search for "Lodi Cash Mob" at www.facebook.com.
- What is a cash mob?
-
A cash mob is a new trend in which people use social media to plan organized events, providing a way to join together and support local businesses. The term "cash mob" comes from the same concept as a "flash mob." Just as flash mobs call together a group of people to meet for a short period of time, so do cash mobs.
Cash mobs encourage members of a community to make a change and help support a local business. Mobbers typically spend $10 to $20 at the business being mobbed. Not only are cash mobs helping local businesses achieve financial success, they are creating everlasting customers and uniting people of the community.
Christopher Smith organized the first cash mob in Buffalo, N.Y. on Aug. 5, 2011. Since then, cash mobs have become a phenomenon and have even started in other countries such as Canada and Australia.
— Source: www.cashmob.com
- How cash mobs work
-
Want to set up your own cash mob? Here's how you do it.
1. Create social media accounts for your idea, linking to local businesses and community members.
2. Pick the local business you want to support, whether it's struggling, gives back to the community or is family-owned. Contact them and explain your plans.
3. Choose a meeting place for the mob to gather beforehand. This step is optional if the mob runs all day.
4. Spread the news as much as possible through flyers, email lists and local media.
5. Recruit your friends, family and co-workers to come mob with you.
6. Reveal the location on the day of the event or a day or two beforehand.
7. Spend a little money and celebrate your efforts.
— Source: www.cashmob.com
Posted: Saturday, September 15, 2012 12:00 am
|
Updated: 8:34 am, Sat Sep 15, 2012.
Lodi Cash Mob seeks to boost local economy
By Sara Jane Pohlman/News-Sentinel Staff Writer
Lodinews.com
|
A mob descended on a Lodi coffee shop on Thursday. They had no torches or pitchforks, but they did manage to more than double House of Coffee's daily profits, said owner Jen Phillips-Lorentzen.
"It was incredible," she said. "I hope they all come back again."
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Posted in
News,
Business
on
Saturday, September 15, 2012 12:00 am.
Updated: 8:34 am.
| Tags:
Alison Wong,
Jen Phillips-lorentzen,
House Of Coffee,
Lauren Sage,
Cash Mob
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