Yellow Cab has submitted an application and is working with city officials to offer a new cab service in Lodi.
A second cab will be permanently stationed in Lodi if the city approves Yellow Cab's application. The company wants to come to Lodi after receiving many calls requesting service, assistant manager Mary Clement said.
Right now, Yellow Cab only provides service between Lodi and Stockton.
"It is not fair for them that there has to be an extra charge from Stockton to Lodi. They will save money, for one, and be able to have the extra service," Clement said.
But Keith Weidner, who owns City Cab, has concerns about another taxi provider in town.
"Personally, I don't think there is enough business during the week to sustain both cab companies," Weidner said.
He has owned his business for almost 10 years, and his hours are from 3 p.m. to 2:30 a.m. seven days a week. He used to provide service 24 hours a day and is considering going back to those hours.
At the end of the month, he said there are times when he will only get four or five calls a night.
He received 15 calls last Friday, which he said is slow.
A typical fare across town is around $10, Weidner said. The meter starts at $2 and then increases about $3 each mile.
In order for a cab company to come to Lodi, it needs to go through an application process with the Lodi City Clerk's office. The process requires fingerprinting, a drug test, an inspection of the taxi cab, receiving a business license, paying a business tax and getting an employee driving permit, which has to be approved by the Lodi Police Department.
Clement said she hopes to meet with the city next week and finish up the application. She said the company has selected a driver specifically for Lodi and described him as calm and quiet.
"We are really taking into consideration the city and trying to be personable in who we choose as a driver in Lodi," Clement said.
If there is enough business, a new taxi could be beneficial, said Mark Chandler, executive director of the Lodi Winegrape Commission.
He said people do not often take cabs to wineries, but town cars and limousines are common. Chandler said people often rent buses to come to Lodi with 30 people on a bus.
"It's also very much more common for people to have a designated driver," Chandler said.
It is not common to see taxi cabs at his winery, said Markus Niggli, the winemaker at Borra Vineyards. He said that might be because there is only one in Lodi.
The biggest competition for a taxi company serving wineries during the day is limousine service, he said, because the limos can be rented out for a long period, and there is no waiting for it to show up.
"Limo services are not too expensive," Niggli said. "It is also probably better looking to come up in a stretch limo than in a cab."
But he could see the cabs being used at night when the wineries have events.
"People might leave behind their cars, take the safe route and take a cab home," Niggli said.
During wine events, Elaine Marshall, the vice president of sales and operations at Lucas Winery, said a new cab service might provide another way for people to get home.
"I think it will improve safety post-winery events, and give us additional options when guests need assistance," Marshall said.
While it might not improve tourism, it is still good news, said Nancy Beckman, executive director of the Lodi Visitors and Conference Bureau.
"I would say that I don't think having a cab company would bring more people, but it certainly provides a valuable service that we can use here," Beckman said.