The Visit Lodi! Conference and Visitors Bureau is moving to a new location on School Street in order to give tourists a more exciting and informative experience while highlighting the city's attractions.
The bureau is moving to 25 N. School St., a building that already houses cellardoor, a Downtown tasting room.
"It's been a goal of ours to get a storefront location, because we want to be more accessible and visible to our visitors," Visit Lodi! President and CEO Nancy Beckman said.
The tourism group plans to leave its current location on the second floor of the Woolworth Place building and move to the new 3,000-square-foot location by mid- to late summer.
Beckman said they are looking for a "destination-minded" business or organization to occupy up to 800 square feet of the building, as another way to attract visitors.
"We want a business that could come alongside us and create excitement about what Lodi has to offer," Beckman said.
Visit Lodi! has been at its current location for 5 years. Before that, they had an office at the Lodi Wine and Visitor Center at North Lower Sacramento and Turner roads.
One of the reasons Visit Lodi! decided to move is because the number of tourists coming to Lodi is continuously growing, so they need a bigger, more visible location, Beckman said.
Lodi receives about 2 million visitors each year, according to a 2009 study by the Lodi Appellation Winery Association.
With the additional space, Beckman said the nonprofit hopes to have more interactive and exciting displays that highlight local attractions, to promote even more tourism.
"We know that when someone comes into our office and we have the ability to educate them about all that Lodi has to offer, they will spend more time and more dollars here," she said.
Visit Lodi! is looking for either a new or an existing business to share space, Beckman said. Some examples could be a winery, an olive oil company or a business that sells local agricultural products. She said they would even consider a store that sells Lodi hats, T-shirts or mugs.
"We are really open. We are excited to hear from businesses and people to hear their ideas," she said.
She said Visit Lodi! chose the location at School and Elm streets because there are a variety of businesses near there that are geared toward tourists, including Sea Salt Cottage, Lodi Cooks, Cheese Central, cellardoor and Fields Family Winery.
"We really felt like that particular area has a lot of different and unique shops. They seem to have some momentum and synergy going, and we wanted to be right in the middle of it," she said.
Interested businesses can fill out a request for information proposal at www.visitlodi.com/rfi by April 6.