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Budweiser makes deliveries to bars in Downtown Lodi

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Posted: Monday, March 3, 2008 10:00 pm

The Anheuser-Busch Clydesdale horses spent the afternoon strolling School Street on Monday. Deliveries of cases of beer were made to several Downtown bars. The bright red wagon and horses traveled up Sacramento Street taking a left on Elm Street then down School Street. As the horses strolled around Lodi spectators followed in the streets, taking photos with cameras and cell phones. Atop the wagon were two Budweiser drivers, Brady the Dalmatian and executive director of the Downtown Lodi Business Partnership, Jamie Watts.

The team spent the earlier portion of the day in Stockton for another event. The horses were originally scheduled to appear at last year's Parade of Lights, but due to rain were unable to be hitched up, according to Watts.

August Busch Jr. introduced the horses in 1933 to commemorate the repealing of Prohibition. The horses delivered the first case of post-prohibition beer from the Anheuser-Busch brewery in St. Louis.

In order to be selected for the hitch-team, Clydesdales must meet certain strict requirements.


Brady the Budweiser dalmation and driver Lloyd Ferguson ride atop the Budweiser Clydesdale beer wagon Monday afternoon in Lodi. (Brian Feulner/News-Sentinel)

The horses must be four years old, six feet high at the shoulder, weigh from 2,000 to 2,300 pounds, be bay in color and have white stocking hooves. They must also have a strip of white on their nose and have a black mane and tail.

Ten horses accompany the hitch team as it travels from place to place, but only eight pull the wagon. Two are kept as alternates. The team is booked up to a year in advance and is scheduled to come to Lodi again for this year's Parade of Lights.

Dalmatians also travel with the horses and have done so since the '50s. The original purpose of the dogs was to guard the wagon while the deliveryman was away from the team making deliveries.

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Welcome to the discussion.

23 comments:

  • posted at 10:08 am on Thu, Mar 6, 2008.

    Posts:

    What a great blog. Gotta love those Clydesdales.

    wtf, I agree. you need to get a PR job for the city. Your ideas are awesome.

    dogbark and WY, quit having so much fun. (chuckle...chuckle). Blog on.

     
  • posted at 4:20 am on Thu, Mar 6, 2008.

    Posts:

    Dogbark... Well , We gotta get that done.

    (Say this with a southern bell voice, Like Liz, in 'Cat on a Hot tin roof')

    It gits Hot an Sticky some days) lol
    Big Daddy needs to bust out the water truck whew!

     
  • posted at 4:04 am on Thu, Mar 6, 2008.

    Posts:

    Yes WY, several downtown streets are cobbled. City still misses the point in the summers. Should an hour or two before the Farmer's Market gets set up, a water truck slowly rolled along those streets hosing the cobbles, the water would sink into the sand and slowly evaporate, thus creating a natural air conditioning. Combined with the shade trees that would be quite pleasant.

     
  • posted at 4:26 pm on Wed, Mar 5, 2008.

    Posts:

    I've had enough horsen around for one night. See ya!

     
  • posted at 4:25 pm on Wed, Mar 5, 2008.

    Posts:

    yeah... it's cobble. makes muck'n the poo harder for the lil guy. lol

     
  • posted at 4:00 pm on Wed, Mar 5, 2008.

    Posts:

    Aren't they? OMGosh I forgot. I have to go look tomorrow. My brain is flat lining. Sorry if I'm wrong. But I'm still crack'n up over the lil guy following...

     
  • posted at 3:57 pm on Wed, Mar 5, 2008.

    Posts:

    Dude the bricks are only on the side walk, Lets hope not.

     
  • posted at 3:56 pm on Wed, Mar 5, 2008.

    Posts:

    Dogbark ... I'm laughing hard here!!! Muck'n the poo is part of the gig. You bust me up funny guy!

    I had to read the sound effects twice! bahahaha! :D

     
  • posted at 10:35 am on Wed, Mar 5, 2008.

    Posts:

    Its a wonderful sight, and the sounds too.
    Clop clop clop (that's the hooves)
    wuuh cluk wuuh cluk (that's the wheels clattering over the bricks downtown)
    shukka shukka sheeee (that's the little guy with the shovel following behind.)
    Sometimes he shows up at council meetings too.

     
  • posted at 3:56 am on Wed, Mar 5, 2008.

    Posts:

    Did you guys know that this blog system here will not allow you to post the word "f-u-n" without the dash in between. This is because the word sarts with an "f" and a "u".

     
  • posted at 3:54 am on Wed, Mar 5, 2008.

    Posts:

    wtf: I elect YOU as the PR guy for the town of Lodi! Can I help? Sounds f-u-n!

     
  • posted at 3:31 am on Wed, Mar 5, 2008.

    Posts:

    If you go to google images you'll find ostrich-drawn carts; sheep-drawn carts; dog-drawn carts; zebra-drawn carts...I'm sure there are others. If a vintage or unusual vehicle were used, it could have a distinctive horn to announce itself.

     
  • posted at 3:20 am on Wed, Mar 5, 2008.

    Posts:

    Thanks WY! I missed the horses, too. Drat! But the article says they're scheduled to be back for the Parade of Lights.

    LNS make sure you post the Parade of Lights date and time in a prominent place so we all can see it in time for the event. Thanks!

     
  • posted at 2:29 am on Wed, Mar 5, 2008.

    Posts:

    No Robb... the horses are the story. Who cares about the booze. Kinda special to have them here on a Monday

     
  • posted at 2:27 am on Wed, Mar 5, 2008.

    Posts:

    wtf... I love your idea!

     
  • posted at 2:25 am on Wed, Mar 5, 2008.

    Posts:

    Dogbark... huh! for sure. I would think that the Bud Co. has some kind of insurance on their horse rig because they go all over. I would say yes, they had to have a policy. Horses are unpredictable,even though these horses have to be bomb proof to get out into the public. They have many horses with wise trainers. The two thousand pound animals are more than likely, lil puppy dog types. Beautiful though! just beautiful!

    I wish we had known , I would have brought my kids into town to see them. Bummer. :(

     
  • posted at 5:25 pm on Tue, Mar 4, 2008.

    Posts:

    wow. Did they have to post the Million Dollar Insurance Bond like the Motorcycle dudes?

     
  • posted at 4:26 pm on Tue, Mar 4, 2008.

    Posts:

    I wish I would have known they were coming.

     
  • posted at 2:45 pm on Tue, Mar 4, 2008.

    Posts:

    OMG!!!! I missed that???! I love those horses!

     
  • posted at 1:13 pm on Tue, Mar 4, 2008.

    Posts:

    This story has been on my mind all day. I remember seeing the Budweiser horses growing up. Now **that's** a great PR idea!

    Too bad one, or some, of the wineries didn't have a special delivery set-up like this i.e., ostrich-drawn cart, zebra-drawn cart, special vintage vehicle, etc.

    Deliveries could be made via the same delivery set-up, same time each day and even if the label is exported, can *only* be seen in Lodi.

    Even the farms could do something like this. Get creative; put on YouTube and you have some instant advertising. LOL!

     
  • posted at 12:26 pm on Tue, Mar 4, 2008.

    Posts:

    Cogito: I totally agree that it's nice to see interest pieces along with regular news. I got to see the Bud Clydesdales at the NY State fair. They are beautiful animals.

     
  • posted at 4:24 am on Tue, Mar 4, 2008.

    Posts:

    This is a story??

    The delivery of liquor???

    Yea...ok....

     
  • posted at 2:41 am on Tue, Mar 4, 2008.

    Posts:

    Now THAT'S what I call a news story worth reading. See, good things DO happen around here. I got a tear, scuse me.

     

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