The streets and businesses of Lodi were looking unusually quiet on Sunday afternoon as the last game of the football season, Super Bowl XXXVIII, was grabbing the attention of the football-craving masses. That, and the Super Bowl's super commercials.
With the price of an ad soaring from $1.3 million in 1998 up to $2.3 million for certain 30-second spots this year, many Super bowl viewers were tuning in for the commercial show as well as the big game.
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