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Note from the publisher: News-Sentinel subscription prices changing Aug. 1

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Posted: Friday, July 29, 2011 12:00 am | Updated: 10:46 am, Fri Jul 29, 2011.

Starting Monday, we are changing some subscription prices of the Lodi News-Sentinel.

Customers who pay annually or who authorize automatic payment by credit card or bank transfer won't see a change. The annual price remains $99 per year and an EZ Pay subscription will remain $8.25 per month.

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Thank you for reading 20 free articles on our site. You can come back at the end of your 30-day period for another 20 free articles, or you can purchase a subscription at this time and continue to enjoy valuable local news and information. If you need help, please contact our office at 209-369-2761. You need an online service to view this article in its entirety.

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33 comments:

  • Kim Lee posted at 11:31 pm on Wed, Aug 3, 2011.

    Kim Lee Posts: 1798

    Well said, Steve Schmidt. I guess we can all stop by online at lodi360.com when we get the boot here.

     
  • Darrell Baumbach posted at 5:44 am on Mon, Aug 1, 2011.

    Darrell Baumbach Posts: 9403

    I was expecting to pay a fee for LNS.. I do not like paper version and only read online version. I did not see an area where I can pay for online only.

     
  • Steve Schmidt posted at 7:16 am on Sun, Jul 31, 2011.

    Steve Schmidt Posts: 2239

    I don't think it takes a genius to see the connection between policies that greatly decrease online readership and declining online advertising revenues.

    The future of journalism is online. The Weybret's plan to limit access to online content and thus reduce even further the revenue from online advertising is just one more nail in the coffin of this venerable small town paper.

     
  • Jerome Kinderman posted at 12:42 am on Sun, Jul 31, 2011.

    Jerome R Kinderman Posts: 2316

    Yes Mr. Turner, along with my former wife and son I owned Dot Dog that was located next to Dragon Lite Deli on the south side of Lakewood Mall. Along with a host of other things that went wrong, location was a very big issue. We had planned to move into where House of Coffees was located before they moved into their present location. Due to construction delays on their new site, HoC stuck to their old spot making it impossible for us to wait so we settled on the worst side of that little mall. But even though it didn't last long, it was a good experience as the three of us learned some very good lessons as a result.

     
  • Richard Turner posted at 11:25 pm on Sat, Jul 30, 2011.

    Richard Turner Posts: 80

    Doug ...thank you ...and you were right i am a "beeraholic i moved to Allentown Pa a month ago ...came into a whole lot of money ...from gram god rest her sole ...and things haven't got any better .i cant do the aa thing ...so i don't really know what to do . I dont drink til im drunk but i wake up every morning and the first thing i do is grab a beer ....here is my personal email turricha2@gmail.com if you or anyone has any answers i can be reached there ...once again I am truly sorry ....and i miss my little town ..i lived there from 1975 til 2011 ....god bless

     
  • Doug Chaney posted at 10:43 pm on Sat, Jul 30, 2011.

    Doug Chaney Posts: 1232

    lodi360.com is the best website Lodi has to offer. Non-partisan, you can remain anonymous on the blogs if you like, I believe, but the moderator and webmaster won't tolerate a terrible run website as the Lodi News-Sentinel and webmaster Simon manipulate to their own purposes. Lodi360.com invites all to become reporters and contributors and welcomes most all issues, stories articles, editorials, comments, etc., as long as the guidelines are followed. There is a great running article about a young Lodi area couple detailing their relocation to China in down to earth stories and tales that will make you enjoy your visit to lodi360.com with a good laugh at their experiences. I suggest everyone that likes to blog and express their opinion subscribe to lodi360.com and enjoy the experience.

     
  • Doug Chaney posted at 10:35 pm on Sat, Jul 30, 2011.

    Doug Chaney Posts: 1232

    Richard, I understand, and harbor no hard feelings. Everyone has bad experiences in their lives and we are meant to learn by them. I'm a firm believer in the forgive and forget and move on way of life. And hot dogs are one of my favorite bbq foods. Just give me a bottle of mustard, a hot dog bun and a juicy hot dog and I'm in heaven. Wasn't there
    dad's dogs at Lakewood mall? I like their fare, but, again, service was iffy and prices too elevated for their simple menu. But then, making it in a mall is always tough for an outside product or business.

     
  • Richard Turner posted at 10:22 pm on Sat, Jul 30, 2011.

    Richard Turner Posts: 80

    Doug i was not trying to intimidate you ..i was only showing that i am not fake...and truthfully from the heart ...i have acted like a jerk to you ..mostly because i wasn't happy with myself ..i am very very sorry ...i should never have lashed out at you...you are entitled to your opinions as well as everyone else is ...Jerome..did you own dot dogs? I myself managed wild doggz for rick and arna ...what a nightmare they had no clue how to run a restaurant and hired their kids and all of their kids friends ..when i wasn't at work nothing was done correctly ... they had too many menu items and charged way too much . i think if done right a hot dog business would go over very well in lodi.

     
  • Ted Lauchland posted at 5:42 pm on Sat, Jul 30, 2011.

    Ted Lauchland Posts: 253

    Good thought Darrell about group accounts online if that is the direction it needs to go to survive. I have bought subscriptions for family members simply because I could because I wanted to share with them something I believe means something for their social and political horizons .Only one thought though that goes the same direction as the expectations the government has bumped up against with computer online demands from tax and government offices . Not everyone is computer literate. Old timers simply refuse or cannot conform to the new age. I believe a lot of long time subscribers to the Sentinel simply would fade away without a paper to hold . They do not adapt easily - for that matter neither do I . People are broader than you might think when you talk about ages from one to 100 and I would assume you could not afford to leave any of them out. I first started reading the comics when I was a kid .

     
  • Darrell Baumbach posted at 11:24 am on Sat, Jul 30, 2011.

    Darrell Baumbach Posts: 9403

    Personally, I am hoping that online newspapers flourish and paper newspapers become obsolete.
    I think it is a wasteful use of paper and that digital information is the way to go. One idea I would have is for LNS make available a family plan as well as a group online plan. For example, I would be happy to pay for group account where I could pay for a group of people I select to have access to online paper and/or pay for various family members. Telephone companies do that for cell phones... why not Newspapers. If a chat room were incorporated where group chats reviewing news of the day so family and friends could participate without geographical restrictions, that would be a bonus and maybe motivate more people to pay a fee for the service...

     
  • Josh Morgan posted at 10:46 am on Sat, Jul 30, 2011.

    Josh Morgan Posts: 532

    I also believe it is a privilege to post on this site.....not a right. This is a private business and is free to make their own decisions. Look at the posts criticizing the LNS that are allowed. They have every right to remove those posts but they do not. Where are those of you who have threatened to stop blogging if you have to pay for it going to go? Not to the Record, you have to pay for it there. (Unless of course you are a full time subscriber and that may end soon as well)

     
  • Josh Morgan posted at 10:37 am on Sat, Jul 30, 2011.

    Josh Morgan Posts: 532

    I believe the Weybret's have considered all of their options and are fully aware of any fallout an increase in subscription prices will create. They seem to be rewarding those of us who are full time subscribers. I would hate to see the LNS taken over by one of the national newspaper organizations. I want the LNS to be successful. I find it interesting that one blogger is happy to pay for the online access to the Record which has basically no participation at all. Increasing prices for anything is a very excruciating process. Especially for locally owned and operated businesses. The owner has to face his/her customers every day. The big boys make increases from their corporate office and don't have to face the fallout. My best to the Weybret's and pray for their continued success.

     
  • Doug Chaney posted at 10:16 am on Sat, Jul 30, 2011.

    Doug Chaney Posts: 1232

    What really intrigues me about the Lodi News-Sentinel is the fact that the Weybret's and editor Hanner refuse to acknowledge who actually writes those constant opinions and editorials whose authors choose to remain anonymous? Perhaps they are the same anonymous bloggers here in their own little shrinking local newspaper world? How about it, Sentinel, when will you pen your own name(s) to your diatribe? Just how many Joe Baxter's are there on these blogs, and are some of them paid to stir interest by this paper to keep what few bloggers are left? My assumption is that this website condones anonymity and without those using other identities, there would be maybe 5 regular bloggers left and this website won't survive.

     
  • Doug Chaney posted at 9:55 am on Sat, Jul 30, 2011.

    Doug Chaney Posts: 1232

    Darrell, these blogs were intended for us to express our own opinions and we all have our own style, as you can see. I think nearly all of the regulars here add important content and add to the talking points. I do find you a very intelligent and likable person, although we've had our differences, too. And for Mr. Kinderman, I've had many friends and co-workers convey to me what a great mind and excellent writer and author he is and I'll always respect him for that, too. Most people take me very wrong, considering me hating nearly everyone, when in fact, I don't hate anyone, only the fact they pretend to be someone they really aren't. Being one of those professional hypocrites who live on their past family great names, and there are many in Lodi, doesn't impress myself or many that i do business with in Lodi, that have completely destroyes the past legacy of their particular family, including those females with maiden names other than maiden last name, that have been, and some still involved in, many instances of pandering by corruptive practices and forgiven by one another, without mention in public circles, and lined their own pockets with other people's money. You know who you are that have made the "inner city" or "darkside" of Lodi the racist and hateful town it currently is. God have mercy on your hell-bound souls.

     
  • Doug Chaney posted at 9:40 am on Sat, Jul 30, 2011.

    Doug Chaney Posts: 1232

    Mr. Lauchland, great blog and I appreciate your words of advice. Thank you!

     
  • Darrell Baumbach posted at 9:20 am on Sat, Jul 30, 2011.

    Darrell Baumbach Posts: 9403

    Ted, I cannot speak for Mr Kinderman, but I think whenever you participate in the discussion, it adds value. I think he made a good point when he said....Who's complaining, Mr. Lauchland?... However, you made good points as well which is why I am grateful for the discourse. Many times it is unpleasant here in the comment section. However, I find it valuable to gain an understanding how someone can draw conclusions from what is said that has nothing to do with the intent. I think it valuable to improve upon conveying ideas and thoughts where people who think differenly that you will interpret in in ways you would never imagine. This is all new to me and I consider myself a novice in communicating what I intend.

     
  • Robert Chapman posted at 9:19 am on Sat, Jul 30, 2011.

    Bob Chapman Posts: 997

    Mr. Chaney wrote "I wouldn't pay one cent for a lifetime internet subscrption to the Weybret's and their Lodi News-Sentinel."
    Does this mean he can't spew his hatred for all things Lodi on LNS blog site any more? If true, what a wonderful change to LNS, Thank you Mr. Weybret.

     
  • Darrell Baumbach posted at 9:11 am on Sat, Jul 30, 2011.

    Darrell Baumbach Posts: 9403

    Ted stated...Being ungratefull for what you have can cost you royal. You have a problem - fix

    Ted... thank you for saying that. I live my life grateful for what I have, and could care less if someone has more than me.

     
  • Kim Lee posted at 4:10 am on Sat, Jul 30, 2011.

    Kim Lee Posts: 1798

    Marty Weybret wrote, "I also want to let readers know that some of the content on Lodinews.com will soon have a subscription charge. Many other newspapers in America and abroad are abandoning the "free model" online, and we will do that in the coming weeks as well."

    Good luck.

     
  • Ted Lauchland posted at 11:57 pm on Fri, Jul 29, 2011.

    Ted Lauchland Posts: 253

    Mr. Chaney , I wouldn't doubt politics has something to do with everything. The water treatment plant is to treat river water already purchased from WID - not the ground water. I am not going to duel with you about your on going battle of the have and the have nots as it seems to be a theme for you and what you think should make headlines when that subject is subjective to editor of the newspaper - any newspaper. It's their stage - not yours. You want the stage - write you own publication and see what kind of following you get and would it be good enough to stay in business . LNS has their own challenges just as anyone else does. The difference between you and the rest of the world is that they are out there doing it and you seemingly are not - otherwise you just might be refered to as one of the good old boys by someone who is not as successful as you. Offended? You should be because someone would be trying to take what you earned away from you just because you have it and they don't. I know people that have picked up a LNS paper and have stated that that was the kind of thing they wanted to read as compared to them being completely discusted with the Bee and or other larger publications. Advertising revenue I'm sure is suffering for LNS - couldn't say absolute - They are looking for additional support. Big newspapers are big business - just the kind of thing I thought you have always been against - you know - big monopoly - big money - struggle between have and have nots. I like small town news - it's personal . I am not defending politicians at all as I have my own reservations. A snake oil salesman is still a snake oil salesman but I sure would not want the job . The Sentinel from my perspective is trying to satisfy the needs of the community as a whole - that is where their support is. I said support - not the wrath of Chaney
    Mr Kinderman - hows that for civil discussion or did I complain about not wanting to pay for something I don't want to read in the first place because I can do it for free down at the library that I also recommend closing because it is more publicly supported than what I think is proper especially since I live outside of Lodi city limits and have to pay extra if I would like to use a public supported anything. Everything should be free don't ya know. It's tough trying to stay in business - again - don't ya know.

     
  • Doug Chaney posted at 10:22 pm on Fri, Jul 29, 2011.

    Doug Chaney Posts: 1232

    Mr. Turner, nice to see you're capable of making a blog without referring to me. Nice tat! You seem to be a nice looking young man and almost as muscular as I am at 67. So forget trying to intimidate me with the shirtless tee, if that's your train of thought. I still am proud of the fact that I still am in great physical condition without a shirt even on, except for the fact that my scarring from open heart surgery still looks pretty ugly. My stomach is flat and I still buy clothes in the boys department. I got tats, too. Did them myself at age 12 with a wooden match and needle. I don't try to look intimidating, though. You'd probably like me, eventually. Have a good weekend Mr. Turner.

     
  • Doug Chaney posted at 10:12 pm on Fri, Jul 29, 2011.

    Doug Chaney Posts: 1232

    Mr. Lauchland, we don't know the reason for price raises and internet access, but I have two guesses, both of which may be spot on. The Sentinel is floundering badly without the advertsing revenue, I'm guessing because of poor publishing, inefficient editor and reporting staff and too much Sacramento County and Galt news. The other guess is that the Weybret's assumingly need more pocket money to support their lavish style of living. Or both could well be true. And thanks again for speaking for me you other busybodies, but I already subscribe to the Bee and Record online and I can read the floundering Lodi News-Sentinel free at the library. I wouldn't pay one cent for a lifetime internet subscrption to the Weybret's and their Lodi News-Sentinel. I've supported them enough already by paying, like all other Lodians, for their share of the ground pollution the three amigos voted to literally let them off the hook for their share of the $50 million share of the ground contamination lawsuit and the building they run their business from still sits on that contaminated land, still contaminated and still supposedly seeping into our groundwater that we drink while the three amigos and their three votes are now building an unnecessary and unneeded water treatment plant at the cost of probably $200 million to Lodi taxpayers to treat that very water the Sentinel owners contaminated and polluted. And the three amigos also forgave Mr. Phil Katzakian, our illustrious councilman and ex-mayor himself, a better deal than the Lodi News-Sentinel, and the building Katzakian purportedly leased for his Lodi Printing business now sits vacant at Sacramento and Louie for sale. This property is also contaminated by the alleged dumping of toxic printing contaminants and chemicals out the back dooor, you could say. How can any realtor/broker be allowed to even put a property on the market without first cleaning that property up to EPA environmental standards. Maye councilman Katzakian has passed a new city ordinance allowing that contaminated property to be cleaned up so he can further line his own pockets? How about it Mr. Katzakian? How's your friends luxury car business doing there on Cherokee? I just compiled a list of all businesses in the Lodi enterprise zone after meeting Ms. Rill at the chamber meeting this week when Supervisor Vogel gave his presentation. There were actually six of us there that were interested enough to attend. It's quite interesting to know all of the facts and figures pertaining to these enterprise zones and surprised that the Sentinel wasn't interested enough to send a reporter to attend such an important and informational meeting. The presentation by Ms. Rill on enterprise zones was very interesting and informative and should have been covered by the Sentinel to inform the citizenry of Lodi just what this program encompasses and just who those businesses are and the financial gain they can legally take advantage of if they are a business owner in this enterprise zone area, which covers pretty well the whole town of Lodi. Sentinel, it seems that maybe you just didn't want to spread the word around so some of your preferred "specimens" could keep this information amongst the good ol' boys and girls group in Lodi to themselves, maybe?

     
  • Jerome Kinderman posted at 8:17 pm on Fri, Jul 29, 2011.

    Jerome R Kinderman Posts: 2316

    Who's complaining, Mr. Lauchland? What we're having here is a very civil discussion regarding something that the News-Sentinel has decided to do. This is precisely the purpose for this forum. If the moderator not wanted our input the comments machinery would be turned off for this article. Or would you care to offer a different opinion?

     
  • Ted Lauchland posted at 6:40 pm on Fri, Jul 29, 2011.

    Ted Lauchland Posts: 253

    Complain , complain , complain . Give me a break people. You cry when something for nothing is finally taken from you like they have no right to charge for a cost they can no longer absorb. I would pay even more for a local paper than I am now with no question. LNS quality has improved tremendously over the last couple of years and have articles that I am truely interested in including this degrading comment section that deserves what it gets. You learn your own lessons people and if you want the LNS to go away I am sure you will have a fight on your hands. Personally I look forward to flipping the crackling page once I have thoroughly lasered it in anticipation of what might be on the next. You computer geeks love freebees at someone elses expense all the way down to critisizing each other to death . Why not try supporting an icon that I believe you would truely miss the day after it would be gone. Being ungratefull for what you have can cost you royal. You have a problem - fix it. You do not want to read something - don't. You do not want to pay for it - why - you want someone else to pay for it for you. You don't want it - then why are you even writing on this blog. Good Grief Charlie Brown - get past yourself. Don't worry - be happy. A small adjustment of income verses expense for a newspaper is justifiable now and again. Live with it

     
  • Joanne Bobin posted at 1:42 pm on Fri, Jul 29, 2011.

    Joanne Bobin Posts: 4485

    Very good comments, Mr. Kinderman!

    For years and years I've paid annually for the LNS until the past several when delivery issues, etc. made me stop, start, stop, and so on. My carrier of the past two years has been doing a wonderful job. I signed up for the auto payment system and was told all was well, then received correspondence saying I needed to perform additional steps...blah, blah. I didn't. Last week my carrier told me I owed $36, so I paid with a substantial tip due to special instructions for the placement of the paper (my Golden puppy was chewing it to pieces).

    My carrier's Mom (who was collecting) advised me to set up the auto payment. I don't have any faith in this system since the ladies at the subscriber counter told me over six months ago I was golden when I thought I had set this up. Considering cancelling again. Each of my 3 cats love to sleep in the newspaper recycling basket. Is $9 a month worth it for the enjoyment of the kittens?

     
  • Jerome Kinderman posted at 1:38 pm on Fri, Jul 29, 2011.

    Jerome R Kinderman Posts: 2316

    Mr. Turner asks, "I guess it all comes down to how much you care about your local paper!!"

    I have to wonder, what do you mean by the term "care" here? Are you suggesting that even though there may be nothing of real value in the product (in this case daily delivery of the Lodi News-Sentinel), one should help keep it afloat simply because it's local and by not doing so might cause it to close?

    During my 20+ years living in Lodi I've seen many businesses come and go. In 1997 I partnered with my former-wife and son in a hot dog restaurant that eventually failed. Not once did I expect anyone to toss me a couple bucks a month to keep my doors open. While there were many reasons why we were unsuccessful, the primary one was that Lodi simply didn't want (or need) the product we were offering. Sadly, a like business on Kettleman Lane opened and then just as quickly closed their doors due probably to the very reasons we failed.

    The News-Sentinel has been around for a very long time. With the advent of the Internet, cable news 24/7 and other factors they've obviously become victim to these changes that have forced them to believe a raise in subscriptions will bail them out. But who are they targeting with these increases? I've already offered my opinion earlier, but I believe they're not going to dig out of the hole they find themselves in by charging more for something that people are now getting for free on the Internet or are unable to pay. But personally I believe that they aren’t publishing what people want - it's that simple.

    Lodi has decided that it won't support a home-grown newspaper. I also wonder about our Public Library. I just downloaded a free book into my Kindle; and most recent titles cost less than $10.00 each. How much longer can the library continue to keep its doors open? Or should it continue to operate at a loss and expect the City to keep funding it? Oh, and by “City” I mean us.

    Change is difficult – but when faced with it what are we supposed to do?

     
  • Richard Turner posted at 1:03 pm on Fri, Jul 29, 2011.

    Richard Turner Posts: 80

    I agree that the Wednesday free addition is worthless but it is difficult for any newspaper to make a profit in this day and age !! i will wait and see what they will charge for online subscriptions . I guess it all comes down to how much you care about your local paper!! This a business and without profit it cannot function. Many people pay $4 a day for coffee ...its all a matter of personal perception.

     
  • Craig Cawelti posted at 12:39 pm on Fri, Jul 29, 2011.

    Craig Cawelti Posts: 36

    While I'm not surprised by Marty's announcement, I will be disappointed if I can't continue to access all areas of the on line Sentinel if I decide to stop my subscription. With the internet and instant access to national and international news, the news paper is rapidly going the way of freedom and personal responsibility in this country.
    Though I'm not a journalist nor business owner, my suggestion for keeping the costs of the Sentinel down would be this: 1. eliminate all but the most "earth shattering" national and international news from the print copy. 2. focus solely on local news and the things, organizations and people that make Lodi and the surrounding area unique. 3. eliminate the free advertising circulars that end up in the trash of a large majority of the recipients. 4. quit carrying Susan Estrich's crap column
    If the Sentinel ends up looking like a tabloid, so be it. A one section paper being produced with quality writing and journalistic integrity will survive in this age of instant gratification longer than a poorly written, poorly resourced, poorly concieved paper with two or three sections that is only good at the bottom of the bird cage. Are you listening trash LATimes and garbage NY Times?

     
  • Jerome Kinderman posted at 12:02 pm on Fri, Jul 29, 2011.

    Jerome R Kinderman Posts: 2316

    In response to Mr. Scott's suggestion that "[His] predict[ion] in the future the only people leaving comments will be: Doug, Jerome, Darrell, and a handful of others," while I certainly won't attempt to guess what others might do, it is highly doubtful that I (Jerome) will pay for this privilege. It's not that I don't appreciate what the News-Sentinel has provided to us over the years, but I'm one of those who believe I shouldn't have to pay to offer an opinion. Such a fee is tantamount to charging someone to have their Letter-to-the-Editor printed. That’s not to suggest that I have any right to have my letters and/or comments “published,” but a soap box should never carry a charge. I can't think of anything more Un-American.

     
  • Jerome Kinderman posted at 11:35 am on Fri, Jul 29, 2011.

    Jerome R Kinderman Posts: 2316

    I doubt these increases in fees will result in higher revenue for the News-Sentinel. Do they not realize that "Those who purchase the fewest months will see the largest price increases" are likely to be the ones who will cancel their subscriptions due to this increase? Clearly, if they thought the LNS was such a great deal and were able to enjoy whatever discount is offered by a yearly subscription, this is what they would opt to do. But I believe that the same people they're about to penalize are the ones who simply cannot afford any increase at all.

    Also, neatly tucked in this story is the fact "that some of the content on Lodinews.com will soon have a subscription charge." Curiously absent is any mention of what "some of the content" would entail. I would expect that the online comments system will carry with it a participation charge. Since the change to this system over a year ago that now requires participants to post comments with their real names, participation has gone down - WAAAAY down. Do they really think that they'll be able to keep these pathetic levels of participation by charging for the privilege? Doubtful - regardless of whatever their "polling and customer feedback" reflects.

    Sadly, this movement by the News-Sentinel reflects the fact that they are not only struggling due to a stagnant economy, but they're more than likely failing to provide to the reading public what they actually want from a daily news paper - either in newsprint or via the Internet. If I might take this moment to pontificate, I see the end in view for the Lodi News-Sentinel. While this is by no means a surprise, it will be a pity.

     
  • Jackson Scott posted at 10:24 am on Fri, Jul 29, 2011.

    Jackson Scott Posts: 384

    Raise your hand if you are truly surprised by this decision: one, two... Nobody should be shocked by this in reality.

    Now with the LNS getting everyone to pay online, or use their print subscription number, Marty & Rich will know EXACTLY who is blogging what on here. Well, you think the number of bloggers dropped after the last change on the website & comments section, I predict in the future the only people leaving comments will be: Doug, Jerome, Darrell, and a handful of others.

    I dont think the LNS will see a drastic jump in revenues for new online subscriptions. I believe that most of us already get the print edition but enjoy reading online at work, on mobile devices, or while away from town. My retired parents travel the US in their motorhome six months a year and read lodinews.com every day.

    The people I do feel sorry for are the many former Lodian's who live elsewhere but try to keep up with Lodi via lodinews.com. I have many friends & family who do read online on a regular & irregular basis. Or I email them links to articles & obits, now they wont be able to view these items.

     
  • Darrell Baumbach posted at 10:19 am on Fri, Jul 29, 2011.

    Darrell Baumbach Posts: 9403

    I realize this is the worst possible time to ask for a sacrifice from our customers...

    I think it odd to think of a price increase to offset cost of doing business as a sacrifice by the customer.
    I think it a reasonable action to take.

     
  • Doug Chaney posted at 8:41 am on Fri, Jul 29, 2011.

    Doug Chaney Posts: 1232

    The News-Sentinel should become a conglomerate of the Hearst, McClatchy or even the Murdoch corporations that could guide and assist them in changing their genre to attract more subscribers. The Sentinel is no longer a "local" paper, choosing to extract arrticles from the Stockton police logs about a petty black, African-American car burglar rather than report the real crime in Lodi itself, and it's supposedly humorous Lodi police log petty reports about elderly people missing some teeth, etc., and adding titles to make them appear humorous to their readers. Two full pages of print could be saved by eliminating these unnecessary and petty crime reports each week alone. Now that would be my first suggestion to cutting costs. The other would be to stop printing the Wednesday Sentinel advertiser that is thrown on public sidewalks and drives each week and probably writing it off as an advertising expense. I walk every day, about two miles and still see many unwanted Sentinel Wednesday advertiser newspapers still on public sidewalks and driveways, on curbs, in the storm drain gutters, many smashed flat as a pancake by vehicles owned by those who have them simply tossed in their drive or on public sidewalks in their drive area, and sometimes as many as six or seven at homes or businesses that are vacant. The Sentinel could save plenty of money by putting those in paper racks free for the taking in each neighborhood instead of forcing this advertiser on many who simply don't want them.

     
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