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Lodi wines find a new market in Vietnam

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Posted: Friday, November 1, 2013 11:33 pm

Just when it seems that wine from the Lodi Appellation has been sold everywhere, some intrepid winery enters a new market.

Dave Pechan, owner of Miramont Estate Vineyards in Linden, expanded on his five-year trade relationship with distributors in China by adding Vietnam to his list of exports.

T&T Group, based in Hanoi, Vietnam, has taken on Miramont’s brand. The move is part of an effort to increase Vietnamese consumption of American wine from 3 percent to 10 percent over the next few years. The group is eager to build more recognition for many brands in the Lodi Appellation and elsewhere in California.

Vietnam is currently one of the fastest growing international markets for imported wine, according to Frank Gayaldo, an international trade consultant from Galt. Recently, Karen Ross, the secretary for the California Department of Food and Agriculture, visited cities in China and Vietnam on a trade mission.

Pechan said international trade will be a big boost for the future of his business.

According to CNN Money, there are more wine drinkers in the world than there ever has been, but global wine production dropped by 5 percent in 2012. As a result, the demand and price for quality wine is expected to continue rising.

The last several years of international crop losses and worldwide wine shortages has made more room for boutique wine producers like Miramont to compete in the world market, Pechan said.

Miramont is not the only brand to be represented by T&T Group, though they are the first for the Lodi area.

Contact Sara Jane Pohlman at sarap@lodinews.com.

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