Tempting tourists to visit Lodi
Don McEachern, left, president and CEO of North Star Destination
Strategies, and Jennifer Williams, center, vice president and brand
supervisor, stand in front of the arch in Downtown Lodi on
Thursday, Jan. 26, 2012. McEachern and Williams are working with
Nancy Beckman, right, president and CEO of the Visit Lodi!
Conference and Visitors Bureau, to market Lodi to visitors.
Posted: Friday, January 27, 2012 12:00 am
What makes Lodi unique? What are your friends’ perceptions when
they find out you are from Lodi? How is Lodi’s wine experience
different from other cities?
On Thursday, a slew of local residents answered these questions
to provide vital information that will be used to brand Lodi as a
Friday, January 27, 2012 12:00 am.