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Beverages & More! coming to Lodi with plans to renovate old Hollywood Video site

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Posted: Tuesday, March 6, 2012 12:00 am | Updated: 10:36 am, Wed Jan 30, 2013.

Beverages & More!, a California chain that sells primarily beer, wine and liquor, has plans to open a location in Lodi at the corner of Kettleman Lane and Lower Sacramento Road.

BevMo! plans to renovate an old Hollywood Video location, city spokesman Jeff Hood said.

The stores sell a variety of alcohol, as well as non-alcoholic beverages, specialty foods and snacks, cigars, glasswear and other wine and bar accessories.

BevMo! has a free membership program and is well-known for their 5-cent wine sales, where ClubBev! members buy one bottle and get a second one of equal or lesser value for a nickel.

Mayor JoAnne Mounce said she is excited about the new retailer.

"Any new business coming to Lodi is a great thing," Mounce said. "I think Lodi is going to see a mix of manufacturing and industrial businesses coming to Lodi in 2012."

But at least one local wine distributor worries that it will take business away from the local economy.

As BevMo! stores have opened in Elk Grove, Roseville, Modesto, Stockton and Sacramento, Leonard Cicerello, owner of Lodi Wines LLC., has tried to get the local wines he represents into all of those stores.

BevMo! buys its wines through a warehouse process, which is geared toward large retailers, so that will likely leave out a majority of Lodi's wineries, Cicerello said.

"It'll be the same wines in the rest of their stores. It won't be anything that represents Lodi. They will take sales away from retailers that do sell Lodi wines, like the tasting rooms, the visitor's bureau and the independent liquor stores," Cicerello said.

Of the local family wineries, Klinker Brick Winery, Michael~David Winery and Van Ruiten Winery are the only three that produce enough to be picked up through the warehousing system, Cicerello said.

"They are not into helping build local, independent brands," he said.

Because Lodi has so many local wineries, the Lodi Winegrape Commission hopes BevMo! will decide to carry and sell local wines, said Stuart Spencer, the commission's program manager.

"A dollar spent on a bottle of Lodi wine in our local economy goes farther than a dollar spent on wine made elsewhere," Spencer said. "This is an opportunity for a new business to show their support for the local wine and grape industry by offering a robust selection of local wines."

Rod Schatz, owner of Peltier Station, said it is always beneficial to have competition, but he also would like BevMo! to promote Lodi's wine community through sales.

"It could provide an outlet for labels that are not distributed as well and are competing for local shelf space," Schatz said.

BevMo! did not return calls for comment on the store, but on their website, it says their stores tend to be about 10,000 square feet and be located in busy retail areas.

As of December 2011, the company had 105 stores in California and 10 in Arizona.

Contact reporter Maggie Creamer at maggiec@lodinews.com. Read her blog at www.lodinews.com/blogs/citybuzz.

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  • Brian Dockter posted at 6:04 am on Wed, Mar 7, 2012.

    Brian Dockter Posts: 2740

    Jackson, let me speak for the majority of the regulars on these comment sections:
    They don't want you to speak for them. :)

  • Brian Dockter posted at 5:47 am on Wed, Mar 7, 2012.

    Brian Dockter Posts: 2740


    How could you possibly know the majority of the regulars here have no ties to AZ nor are they interested in what goes on in AZ?

  • Brian Dockter posted at 5:44 am on Wed, Mar 7, 2012.

    Brian Dockter Posts: 2740

    Thank you Darrell. Incidently, Total Wine also carries beer and hard liquor. It's only a half a block away from BevMo. My point about Total Wine is they carry more of everything than BevMo. They probably have different distributors that have more Lodi wines. Jackson Scott is right about me in one sense. I do miss Lodi, from time to time, that is. Guilty as charged. :)

  • Darrell Baumbach posted at 9:59 pm on Tue, Mar 6, 2012.

    Darrell Baumbach Posts: 9403

    Brian... now that it has been made clear that Jackson is the anointed one that speaks for this mystical group of regulars, his opinion holds much more weight than that of the average poster. How impressive! He must be proud to hold that esteemed position.

    However, I do find it very odd that he referenced Arizona as if you were making a point about Arizona.
    Correct me if I am mistaken, but I took it you were talking about stores that economically benefit Lodi, not Arizona. You also were pointing out that it is a good thing for people who are concerned with Lodi's economy to buy products made in Lodi in order to benefit the local economy.
    You could be living in China or Arizona and still wish Lodians well. You would think someone of Jackson's high position in Lodi that has the ear of many would appreciate someone like yourself that decides to buy Lodi products even though you no longer live here.
    I'm sure Jackson has his reasons even though they appear to be inexplicable.

  • Jackson Scott posted at 7:52 pm on Tue, Mar 6, 2012.

    Jackson Scott Posts: 381

    Brian, let me speak for the majority of the regulars on these comment sections: we dont care about what goes on in Arizona. We don't live there. You obviously miss Lodi.

    As for BevMo, who cares? I don't drink much distilled spirits, I only drink Lodi wine, and I don't buy beer by the case (although I understand they have an outstanding craft beer section in 6-packs). Will I drive out to Kettleman Lane to save fifty cents on six beers? No.

  • Brian Dockter posted at 6:27 am on Tue, Mar 6, 2012.

    Brian Dockter Posts: 2740

    There's a liguor warehouse chain here in Phoenix called Total Wine that carries at least a dozen labels from Lodi. it seems to me BevMo doesn't not because they can't but because they won't. I now shop at Total Wine since I found out Lodi wines aren't very common at BevMo.



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