Beverages & More!, a California chain that sells primarily beer, wine and liquor, has plans to open a location in Lodi at the corner of Kettleman Lane and Lower Sacramento Road.
BevMo! plans to renovate an old Hollywood Video location, city spokesman Jeff Hood said.
The stores sell a variety of alcohol, as well as non-alcoholic beverages, specialty foods and snacks, cigars, glasswear and other wine and bar accessories.
BevMo! has a free membership program and is well-known for their 5-cent wine sales, where ClubBev! members buy one bottle and get a second one of equal or lesser value for a nickel.
Mayor JoAnne Mounce said she is excited about the new retailer.
"Any new business coming to Lodi is a great thing," Mounce said. "I think Lodi is going to see a mix of manufacturing and industrial businesses coming to Lodi in 2012."
But at least one local wine distributor worries that it will take business away from the local economy.
As BevMo! stores have opened in Elk Grove, Roseville, Modesto, Stockton and Sacramento, Leonard Cicerello, owner of Lodi Wines LLC., has tried to get the local wines he represents into all of those stores.
BevMo! buys its wines through a warehouse process, which is geared toward large retailers, so that will likely leave out a majority of Lodi's wineries, Cicerello said.
"It'll be the same wines in the rest of their stores. It won't be anything that represents Lodi. They will take sales away from retailers that do sell Lodi wines, like the tasting rooms, the visitor's bureau and the independent liquor stores," Cicerello said.
Of the local family wineries, Klinker Brick Winery, Michael~David Winery and Van Ruiten Winery are the only three that produce enough to be picked up through the warehousing system, Cicerello said.
"They are not into helping build local, independent brands," he said.
Because Lodi has so many local wineries, the Lodi Winegrape Commission hopes BevMo! will decide to carry and sell local wines, said Stuart Spencer, the commission's program manager.
"A dollar spent on a bottle of Lodi wine in our local economy goes farther than a dollar spent on wine made elsewhere," Spencer said. "This is an opportunity for a new business to show their support for the local wine and grape industry by offering a robust selection of local wines."
Rod Schatz, owner of Peltier Station, said it is always beneficial to have competition, but he also would like BevMo! to promote Lodi's wine community through sales.
"It could provide an outlet for labels that are not distributed as well and are competing for local shelf space," Schatz said.
BevMo! did not return calls for comment on the store, but on their website, it says their stores tend to be about 10,000 square feet and be located in busy retail areas.
As of December 2011, the company had 105 stores in California and 10 in Arizona.