Adaptation is vital for survival, especially for small
businesses during a recession. Weber's Cabinets, Inc., a
family-owned operation in Lodi since 1972, is using an idea that
came from extra pieces of cherry and maple wood to construct
fashionable chopping blocks shaped like wine bottles. The blocks,
which are functional and can also be used for decoration, have been
purchased in bulk by Williams-Sonoma and will be available in
stores soon.
The idea to make and sell chopping blocks came from Mark Weber,
who would tell his daughter, April Morse, that they should look
into it. His brother, Barry, made the first one, and the family
knew it was something to market. Little did they know Morse's blog
about being a woman in a male-dominated field and learning
experiences in the industry would play an integral role. The
marketing of the chopping block took off after an executive with
Williams-Sonoma saw it on Morse's blog and became intrigued.
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Rachael Bender posted at 9:26 am on Thu, Oct 7, 2010.
April was just on the Nate Berkus Show! You can also get her wine bottle shaped and a heart shaped chopping block on her website http://www.weberscabinets.com
Jerry Bransom posted at 10:48 am on Fri, Jul 9, 2010.
I need a couple of new chopping block but the prices are ridiculous. Hopefully these are more in my price range.
Michael Von der Porten posted at 11:31 pm on Thu, Jul 8, 2010.
Is it "in-grain" or "end-grain"?
Darrell Baumbach posted at 9:07 am on Thu, Jul 8, 2010.
Fantastic!!! Great to see creativity in action resulting in something positive.