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Web TV host aims to help Lodi compete with wine regions around the world

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Posted: Monday, July 18, 2011 12:00 am | Updated: 6:06 am, Tue Jul 19, 2011.

Local and American-made wines are facing stiff competition as outside vendors from across the globe are beginning to outsell the United States not only by the bottle, but by age group as well.

While local wineries have sprung up dramatically over the past 20 years, they are still trying to figure out just how to market to younger generations of wine drinkers who seem to have a tendency to purchase wines from Europe, Australia and New Zealand.

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28 comments:

  • Kim Lee posted at 12:47 am on Sat, Jul 23, 2011.

    Kim Lee Posts: 1798

    It disturbs me that there are so many people choosing to drive drunk. It's horrific that there are so many drunk driving crashes in this country (and innocent lives taken!!!), and many of those incidents happen right here in Lodi. These drunk driving crashes/DUI's are being reported right here alongside this article about aggressively marketing wine to under 21 year olds. Is that not a concern to all of you? We all have to be a part of the climate change when it comes to irresponsible drinking and the choice to drive drunk.

     
  • Kim Lee posted at 12:34 am on Sat, Jul 23, 2011.

    Kim Lee Posts: 1798

    Robert Chapman wrote, "K Lee, Mr. Chaney's post to Josh Morgan, monday 9:24 " So you advocate for 18 year old winos?"

    Robert: Thanks for posting an answer for me. I see the comment you're talking about now.

     
  • Silvia Salas posted at 1:48 pm on Fri, Jul 22, 2011.

    SS Posts: 1

    I loved my job and I loved interacting with the guests. Unfortunately, I was let go for not including "benefits" in our sales trips. The owner spoke of his needs and basically said I'm useless unless we can work something out. Another girl said he took her out to the vineyards on his golf cart and proceeded to grab her hand and place it on his privates. There are stories from several girls. I got really upset at one point and told him he needed to be professional. I said I only wanted a business relationship and nothing more. I said the way he touched me and spoke to me was very inappropriate. I no longer had the desire to go on sales trips and said I was fine only working in the tasting room. Several days later I was let go.

     
  • Doug Chaney posted at 9:44 am on Fri, Jul 22, 2011.

    Doug Chaney Posts: 1232

    Again, this article refers to 18 year olds and marketing wine and/or alcohol products to them. What most of you are saying naively is that you think just because it's wine, it should be marketed to 18 year olds and up? Wereen't the beer companies guilty of the same marketing gimmicks? And those of you say I ridicule you? Are you serious? Do I stalk anyone or give any personal information or addresses of others, like phony Joe Baxter does? You know as well as I do that he's just a coward hiding behind an anonymous name and mommy's computer, I assume? You must either have very guilty consciences or are very, very naive? Spend some time blogging names on the Lodi News-Sentinel archives and you'll see the controversies through the years that have stiffed Lodi residents by good ol' boy councils that have just either turned their heads the other way or completely exonerated some of those well known members with long time Lodi family name recognition, from many dirty deeds, some even criminal. The Stockton Record archives also has condemning articles that show the workings of the corrupted and wealthy side of the good ol' boys system in Lodi. I have many articles back to the early 1990's on my exteral hard drive that I can refer to concerning major issues like the ground contamination lawsuit and forgiveness by the 3 amigo network of the good ol' boys letting the Lodi News-Sentinel, owned by the Weybret family, and Lodi Printing, owned by councilman Katzakian, who were assumed to be major polluters for dumping contaminants into the sewer system and supposedly out the back door on the ground, and forgiven by city council for what their insurers paid and a few paltry dollars out of their personal bankroll. This is just one small example of the pandering and favoritism that have cost Lodi hundreds of millions of dollars, supposedly $50 million alone just for the chemical dumping ground contamination settlement, still being paid for by Lodi taxpayers, and noot the polluters themselves. Think what you want of me and look at those well-connected good ol' boys with all the fear or respect you want, but I paint a very different picture of your town "heroes".

     
  • Doug Chaney posted at 9:20 am on Fri, Jul 22, 2011.

    Doug Chaney Posts: 1232

    Mr. Chapman, you certainly seem to know a lot about me? Do you get your information from Joe Baxter, the stalker? Would you like me to start posting negative things about you, someone I don't even know, and really don't care to? When and if i ever need a spokesman or autobiographer, I'll keep you in mind, NOT. LOL

     
  • Darrell Baumbach posted at 5:05 pm on Thu, Jul 21, 2011.

    Darrell Baumbach Posts: 9405

    Robert Chapman posted at 7:46 am on Wed, Jul 20, 2011...K Lee, Mr. Chaney's post to Josh Morgan, monday 9:24 " So you advocate for 18 year old winos?"

    Robert... Im afraid your accurate facts mean little to this blogger... Great post.

     
  • Joe Baxter posted at 5:25 am on Thu, Jul 21, 2011.

    Joe Baxter Posts: 1846

    BOB CHAPMAN, heed Dougies advice about becoming wino, he speaks from experience.

     
  • Doug Chaney posted at 10:48 pm on Wed, Jul 20, 2011.

    Doug Chaney Posts: 1232

    Wise Mr Chapman, so there aren't any 18 year old winos? And if you attend these wine drinking events, after two 6 oz. glasses of wine being consumed by many, the real addicted winos stick out like a sore thumb. These are the violators that should be targeted by the DUI checkpoints. And I can see by the wisdom of your comments, you are either very naive or very uninformed.

     
  • Robert Chapman posted at 7:46 am on Wed, Jul 20, 2011.

    Bob Chapman Posts: 997

    K Lee, Mr. Chaney's post to Josh Morgan, monday 9:24 " So you advocate for 18 year old winos?"

     
  • Darrell Baumbach posted at 9:51 pm on Tue, Jul 19, 2011.

    Darrell Baumbach Posts: 9405

    posted at 6:39 pm on Tue, Jul 19, 2011...I agree. Will you be working to change the law?

    No comment.

     
  • Kim Lee posted at 6:43 pm on Tue, Jul 19, 2011.

    Kim Lee Posts: 1798

    Robert Chapman wrote, "Jumping to the concusion that everyone that drinks wine will eventually become a "wino" is just plain asinine."

    Who was jumping to that conclusion?

     
  • Kim Lee posted at 6:39 pm on Tue, Jul 19, 2011.

    Kim Lee Posts: 1798

    Darrell wrote, "Maybe if 18 year old "adults" are too young to drink wine like an adult, maybe they are also too young to join the military or vote."

    I agree. Will you be working to change the law?

    So, when the drinking age law is changed, and people under 21 can legally drink, I could see why the wine makers would increase their efforts in aggressively marketing to 18 year olds.


     
  • Robert Chapman posted at 5:35 pm on Tue, Jul 19, 2011.

    Bob Chapman Posts: 997

    If Americans can serve in the military and risk their lives fighting for this country, they darned sure should be able to drink a little wine if the choose to do so. Jumping to the concusion that everyone that drinks wine will eventually become a "wino" is just plain asinine.

     
  • Robert Chapman posted at 4:41 pm on Tue, Jul 19, 2011.

    Bob Chapman Posts: 997

    JOSH, as far as I can tell, Mr. Chaney is a miserable little troll that fancies himself as a wanna be important Lodi citizen. He secretly wants to be one of the GOB's he bad mouths in these blogs. He delights in trash talking LPD because they conduct DUI/License stops in and around the east side of Lodi. He seems angry, uninformed and is also quite paranoid finding conspiracy in every facet of Lodi government and even the Lodi News Sentinel. What I can't figure out is why he continues to live in a town that he hates so much. Don't take his rants personal, nobody else does.

     
  • Josh Morgan posted at 12:05 pm on Tue, Jul 19, 2011.

    Josh Morgan Posts: 532

    Thanks for the advice Robert. Mr. Chaney has been on my case since these blogs have existed. He cant' stand it that I ask him to support his many allegations. He resorts to calling me all kinds of names. Even when I rarely agree with him he likes to jump down my throat. I can handle it however. He's always been quite bitter and I'm sure it's associated to the "dark" days in his past life.

     
  • Robert Chapman posted at 9:14 am on Tue, Jul 19, 2011.

    Bob Chapman Posts: 997

    JOSH MORGAN, take Mr. Chaney's advice and put him on "IGNORE" as he NEVER has anything to contribute that is of value.

     
  • Darrell Baumbach posted at 8:48 am on Tue, Jul 19, 2011.

    Darrell Baumbach Posts: 9405


    just how to market to younger generations of wine drinkers who seem to have a tendency to purchase wines from Europe, Australia and New Zealand

    Obviously the “intent” is to develop marketing of local wines to people who are already buying wines, but from international competitors. I think that last thing they are thinking is to market to the youngest market for nefarious reasons as some here are implying. Maybe if 18 year old "adults" are too young to drink wine like an adult, maybe they are also too young to join the military or vote.

     
  • Kim Lee posted at 11:41 pm on Mon, Jul 18, 2011.

    Kim Lee Posts: 1798

    I understand that there are places outside of the United States where one can be an adult under 21 and legally purchase/drink wine. However, the company in this article is in Lodi, looking to do business in Lodi and the United States, and the article did not specify that their marketing to the under 21's will be limited to those outside of the United States. After all, they spoke of using facebook and twitter and that will connect them to the under 21 set for sure. I personally think it's concerning that a company feels that the under 21 set is not being aggressively targeted enough in the marketing of their wines. It just doesn't seem responsible to me. It also seems like a very weak market... being that they're under 21 and all.

     
  • Doug Chaney posted at 9:24 pm on Mon, Jul 18, 2011.

    Doug Chaney Posts: 1232

    Josh, are you eighteen? Do you get your jollies off constantly criticizing my opinion? Don't like my opinion, put me on your ignore list or wallow in your own self caused misery, Maybe you can get some advice from phony joe bloe, the stalker So you advocate for 18 year old winos?

     
  • Josh Morgan posted at 8:21 pm on Mon, Jul 18, 2011.

    Josh Morgan Posts: 532

    Wow Doug. How much thought you must give to come back with such brilliant retorts? Little too sensitive don't you think?

     
  • Doug Chaney posted at 3:41 pm on Mon, Jul 18, 2011.

    Doug Chaney Posts: 1232

    Josh, it's just my opinion. Chill out and keep on sippin"?

     
  • Josh Morgan posted at 3:21 pm on Mon, Jul 18, 2011.

    Josh Morgan Posts: 532

    Doug.....that's simply not true. Many of the grape growers have been forced into making their own wine as a means of income. The Gallo's, Constellations, etc. have dropped the price of grapes so low that just being a grape grower is no longer adequate. You can hardly cover your costs let alone make a profit. I would suggest the next time you want to make a comment on this subject that perhaps you should talk to one of the farmers.

     
  • Doug Chaney posted at 12:00 pm on Mon, Jul 18, 2011.

    Doug Chaney Posts: 1232

    This article seems to be about the inability of the winemaking facilities in the Lodi area, not the rest of the world. With more than 60 wineries in this area, many just "boutique" wineries that are normally just a writeoff for the wealthy and their dozens of different "boutique" wineries they conjure up or purchase constantly, as show in the new business section notices in the classifieds in the Lodi paper. Seems like the same 3 or 4 entities are always buying these "boutique" wineries and one of the infamous well-connected wine families seems to buy every available acre they can acquire and flood the market with only more generic like wine products that don't seem to garner much attention outside of the Lodi "appellation". The wineries like David Michael are the businesses that stand out and produce some great products without over saturation to flood the market with slow selling generic wines that are thoroughly outsold by two buck chuck at Trader Joe's for 2 bucks. As long as these generic "boutique" wineries offer nothing to offer wine drinkers nothing but overpriced generic wine products, the well established wineries will continue to dominate the market and customers in the Lodi "appellation, and abroad, no matter how many chamber trips to China that Mr. Patrick makes to promote them, I'm supposing using some funding other than his own money. I see the ad already in the infamous Lodi News-Sentinel for the china trip in October, I believe. Mr. Patrick, w2hen will you actually work to bring jobs to Lodi?

     
  • Darrell Baumbach posted at 10:18 am on Mon, Jul 18, 2011.

    Darrell Baumbach Posts: 9405

    In many countries, there is no age restriction for wine since the law makers wouldnt think to make a law where wine is not affordable to many. many cannot even afford food.. I think Charles and Josh have it right and on the right track.

     
  • Charles Nelson posted at 8:58 am on Mon, Jul 18, 2011.

    Charles Nelson Posts: 259

    In most of Europe, the drinking age is 18, some countries it's 16. In France, Italy, Greece, and Poland, there is no drinking age.

     
  • Doug Chaney posted at 7:46 am on Mon, Jul 18, 2011.

    Doug Chaney Posts: 1232

    We have 18 year old winos at Lawrence Park amongst the homeless population of Lodi. I find it disturbing that this wineman refers to 18 years old when referring to Lodi wines.

     
  • Josh Morgan posted at 7:12 am on Mon, Jul 18, 2011.

    Josh Morgan Posts: 532

    K Lee.....since the article is about competing internationally I would guess they are appealing to those countries where the drinking age is 18. Just a guess.

     
  • Kim Lee posted at 3:51 am on Mon, Jul 18, 2011.

    Kim Lee Posts: 1798

    "The company [Hahn Family Wines], which recently set up shop in Lodi, is known for its ability to use social media to lure in customers of all ages, particularly the coveted 18 to 49 age range."

    When did the drinking age get lowered to 18?

     
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