Starting July 9, we will cease publishing the Lodi News-Sentinel on Mondays.
Many newspapers around the world are cutting back their publishing schedules, but I’m really sorry we have to do this in Lodi.
The cause of the problem is pretty simple: too little revenue, too much expense. We still have lots of loyal readers but — and this may surprise some — advertising is the source of 80 percent of our revenue. With so few ads, it’s poor judgment to keep publishing Monday editions at a loss.
I anticipate many will ask, “Are you cutting the subscription price?” Again, I’m sorry. That would just aggravate the problem.
We will add value to the five remaining editions so that doing without a Monday paper is as painless as possible.
On Saturdays we will run the Monday TV listings.
The Tuesday edition will have a new page of health-related stories and ads. It will also feature recaps of local and national news and sports news, and a Super Deals package of coupons, discounts and free tickets.
On Lodinews.com we will publish a continuous feed of world and national news from the Associated Press. We’ll also feature local news from the weekend on Saturdays, Sundays and Mondays.
It is worth mentioning at this point that we recently rethought a “revenue experiment” that has not worked very well. Starting immediately, we will no longer charge for wedding, engagement and anniversary announcements. These are very important news items and since we began charging, they have dwindled to a trickle. I’ll apologize now for that bone-headed idea and invite all our families who are celebrating matrimony to bring us the word.
We want your news.
The savings we are accomplishing by cutting out the Monday paper, are all achieved in production and delivery departments. No news jobs have been eliminated by this decision.
On July 9, the Lodi News-Sentinel will be 131 years old. It didn’t start life as a daily paper. If we make good business decisions, we can continue to bring you the news for many, many years to come.
I must thank our loyal advertisers who, I trust, are still getting good response from their ads even in this challenging economy. Please, support these businesses.
Thank you all for reading the Lodi News-Sentinel.