Lodi-area shoppers turn out for Black Friday, but some say it’s overrated
Matthews Mazzeo, 16, of Lodi waits for the Lodi Target to open
to get his hands on a 40-inch television Thursday, Nov. 24, 2011.
The teen arrived around 2:30 p.m. to get in line. Stores like
Walmart and Target opened doors even earlier this year for Black
- A Black Friday first-timer
"It's a little chilly," Connie Fuentes, of Lodi, said. She was
bundled up on a lawn chair outside Target waiting for employees to
open the store Thursday night. It was the first Black Friday
shopping trip for the mother of five.
The twist? She's been employed by Target for a year and a half.
Luckily, she's never had to work during the early morning madness.
She showed up early anyway to find Christmas presents for her
She scoped out the scene at 8 a.m. and noon, but there was no
one else waiting behind the metal barriers erected to guide the
line. By the time Fuentes drove by again at 3:15 p.m., enough of a
crowd had gathered and she knew it was time.
"I didn't want to be the only crazy one out here," she laughed.
Thanksgiving dinner was eaten and cleaned up by then. Fuentes
dropped her kids off with their grandma and set up camp on the
Even after eight hours in the cold, she was still smiling.
"My aunt brought coffee and blankets, so we're OK," she
— Sara Jane Pohlman
Posted: Saturday, November 26, 2011 12:00 am
Updated: 6:31 am, Sat Nov 26, 2011.
In the hours leading up to Target's midnight opening, the
atmosphere was like a late-night blockbuster movie premiere.
Shoppers bundled up in coats, scarves and blankets, waiting it out
with friends and family in hopes of snagging some major deals. More
than a few people brought snacks, coffee and folding chairs to pass
the cold hours more comfortably. Some tipped over shopping carts
for a haphazard perch off of the icy concrete.
Word came down the line that Starbuck's on Kettleman Lane was
open. That news sent more than a few runners headed across the
parking lot, leaving the rest of the party to hold their place.
Saturday, November 26, 2011 12:00 am.
Updated: 6:31 am.