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News-Sentinel unveils premium Web site with special content, local deals for print subscribers

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Posted: Tuesday, September 11, 2007 10:00 pm

The Lodi News-Sentinel is offering extra features and discounts to its subscribers through a new Web site called Sentinelgold.com.

The site is aimed at attracting and retaining News-Sentinel subscribers, who have exclusive online access to all Sentinelgold.com content.

Sentinelgold.com includes an ensemble of stories, puzzles, blogs and special offers from local merchants.

As an industry, newspapers are innovating ways to keep and reward print subscribers.

"We want to recognize the value of our print subscribers, and we know many of them use the Internet," said Marty Weybret, publisher of the News-Sentinel. "This is a way of giving them added value."

Sentinelgold.com has been under quiet construction for several months. Sentinel employees have worked to create a mix of content and discounts they believe will have strong, unique appeal to local readers.

Announcements of the Sentinelgold.com program, with access information, are being sent out to all home delivery subscribers. Some arrived earlier than expected, drawing readers to the site before all of the Sentinelgold.com features were up and running.

Most of the elements are now in place, and several more will be added in the days to come.

"We hope readers will visit us frequently and understand this is a work in progress," Weybret said. "There are good things on the site, and good things coming up."

The effort reflects a wider movement within the news industry to provide premium services and access for subscribers. For instance, the Sacramento Bee has a Web-based Press Club, with offerings that include tickets to certain concerts and other events, tours of the Bee and screensavers based on Bee photography.

The New York Times offers its subscribers TimesSelect, including exclusive online access to Times columnists.

Sentinelgold.com is a blend of content, special access and commercial offers.

A new blog on parenting by local journalist and new mom Jennifer Bonnett is featured, along with a blog on wine and grapes by Jon Bjork, Lodi-based writer and vintner.

Other offerings include local real estate transactions, early access to classified ads (starting at 5 p.m.) and an early look at Lodi Living content.

A key ingredient: Deals and discounts. For example, the site now features offers from local car dealerships and restaurants.

The site is Sentinelgold.com. Subscribers needing access information may call the circulation department at 333-1400 or e-mail circ@sentinelgold.com.

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8 comments:

  • posted at 12:43 pm on Thu, Sep 13, 2007.

    Posts:

    Marty:
    How about recognize the poor journalistic content of your paper,

    Since most good stories come from the AP Wire. your staff should have ample time to RESEARCH a local story not just put something together at the last minute to fill space. Suggestion would be to hire some high School Journalism majors, you may learn something.

     
  • posted at 9:47 am on Thu, Sep 13, 2007.

    Posts:

    I have to admit I am enjoying the games on the new site.

     
  • posted at 3:03 pm on Wed, Sep 12, 2007.

    Posts:

    The online ads for this paper are all from the gob's businesses. Others already know that newspapers are becoming defunct and personal blogs are replacing them. People today recognize one another's blogs and personal knowledge rather than propaganda from a cowtown, worthless newspaper. Who's stupid enough to give the Sentinel any personal information at all except the gob's and "movers and shakers"? Maybe the hall of famers?

     
  • posted at 11:55 am on Wed, Sep 12, 2007.

    Posts:

    lots of pictures of britney spears wouldnt hurt either! convert to crispy creme all you bad americans!

     
  • posted at 10:43 am on Wed, Sep 12, 2007.

    Posts:

    SentinelGold is not going to attract any new print subscribers, nor will it influence existing subscribers who are teetering on the brink of cancelling.

    What I would like to see is a web version that does not have advertisements, has all content from the print/web publications, and is reasonably priced.

     
  • posted at 8:33 am on Wed, Sep 12, 2007.

    Posts:

    Will this website be a little more truthful or full of the same city propaganda you're told to write by the GOB's? Who are the moderator(s)? Isn't that important to know? Maybe Mr. Mann from the city or the owner and editor of the Sentinel. Hopefully someone neutral, but don't hold your breath on that one.

     
  • posted at 7:42 am on Wed, Sep 12, 2007.

    Posts:

    OK, so LNS finally posted this article only AFTER my inquiry. Glad to see I have others (Sam, Lodian,etc) thinking the same as I do. Since it sounds like nothing is there yet I will file my subsriber letter and after a few weeks (giving LNS time to get it rolling) I might take a peek... on another persons computer using their acct#, but not mine. Marty, are you Big Brother?

     
  • posted at 6:24 am on Wed, Sep 12, 2007.

    Posts:

    I tried the site. Where's the beef? Only 5 articles with one to blog on ( using my account number). And why is that Wine article by the "Wine Guy" considered a real article? What a joke. "I'm dressed in my grubbies with my Wine Library wristband and Cal cap and ready to get very sticky" . I would have created the site first before inviting guests.

     

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