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Lodi Unified School District considers advertising at schools

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Posted: Wednesday, November 16, 2011 12:00 am | Updated: 6:10 am, Wed Nov 16, 2011.

Fans of Lodi High School sports could soon be cheering on their teams from the Nike Bill and Carol Meehleis gym. Or maybe the Tokay Tigers will practice on the Google athletic field. Even libraries and multipurpose rooms could see a new, sponsored nametag.

The Lodi Unified School District board heard a report Tuesday night detailing a potential advertising contract with Education Funding Partners, a national marketing firm, and gave approval for negotiations to move forward.

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Welcome to the discussion.

4 comments:

  • Darrell Baumbach posted at 2:18 pm on Sat, Nov 19, 2011.

    Darrell Baumbach Posts: 9405

    I think creativity is in order and seeking ways of bringing revenue considering California's economic plight is a no brainer...

    A consensus should be reached and advertising implemented. Nothing is locked in stone. You test it out and continue what works and makes sense and discontinue things that turned out badly.
    Let it evolve and as time goes on, experience will guide us on how to go forward.

     
  • roy bitz posted at 11:02 pm on Wed, Nov 16, 2011.

    roy bitz Posts: 503

    A few questions:

    Who decides which products or services will be advertised and which will not?
    Will advertisers be given exclusive advertising rights or will competing companies be allowed to purchase advertising?
    How will advertising income be accounted for and how will it be allocated?
    How has the idea of California Lottery money for schools worked out for schools?

    Who d ecides on the value of the advertising?

     
  • Kim Parigoris posted at 12:06 pm on Wed, Nov 16, 2011.

    Kim Parigoris Posts: 470

    Well, maybe it would be good. Maybe it will help pay for that ridiculous digital sign they have at Lockeford School that says "Lockeford School" and the time (which is wrong and has not been reset after Daylights savings time change) I think most people know that they are at a school, are in Lockeford, and also have a telephone to tell them what time it is. I don't know the backgound of why they had to have one of those- knowing California it might be some ridiculous state mandate- but if not, I would love to know how much that thing cost, and the cost of it being turned on 24/7 (which also doesn't sound very "green" to me, and is leaving a big carbon footprint.) If it was a voluntary decision to purchase it, it is another waste of tax dollars.

     
  • Kim Lee posted at 11:28 am on Wed, Nov 16, 2011.

    Kim Lee Posts: 1798

    Hmmm... I don't know about this advertising idea.

     
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