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Lodi Unified School District moves closer to allowing advertising

District also voted to close Clements School for savings

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Posted: Wednesday, April 20, 2011 12:00 am | Updated: 8:01 am, Wed Apr 20, 2011.

Lodi Unified School District could soon be shifting its policy to allow private organizations to advertise on district assets as a way to raise revenue in these budget-tough times.

Although no decisions were made Tuesday, trustees received a draft revision to board policy that would allow this.

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  • Todd Oesterman posted at 6:44 pm on Wed, Apr 20, 2011.

    Todd Oesterman Posts: 18

    For advertising, we might consider Hebrew National Franks. Just a thought, Joe.

  • Kim Parigoris posted at 10:53 am on Wed, Apr 20, 2011.

    Kim Parigoris Posts: 470

    I also wonder if they shouldn't re-visit the rates they charge to rent to organizations for meetings, etc. I called last year to get a quote for a meeting room and it was outlandish, plus we had to pay for a janitor to be there, etc. If they made the rent more reasonable, wouldn't it make sense to have SOME income instead of none?

  • Darrell Baumbach posted at 8:53 am on Wed, Apr 20, 2011.

    Darrell Baumbach Posts: 9405

    Additionally, she was concerned that people from the public might read into the placement of the advertising as some “endorsement” by the school of that product or service.
    Valid concern... as there needs to be a process where an add is approved or denied... who is going to decide... what will be deemed appropriate... if I owned a private school, I would advertise and try to attract students and parents to enroll in my school which could result in less revenue to the school district … would the district allow an ad to encourage school prayer?... would they allow an add that encouraged students to eat fast foods? If something is denied, why? I hope, since this is a public school system, that the exact language and guidelines are published in advance so public scrutiny can be done and feedback and concerns can be addressed.
    It would seem that what ever is eventually allowed will result in an assumed endorsement since it would have had to go through a process of accept/decline.



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