When it started 12 years ago, the Wine and Chocolate Weekend in Lodi had about seven participating wineries. This year, the event, which takes place this Saturday and Sunday, touts 40 participating venues.
But it's not just vino and chocolate that your ticket will get you.
"We're going to have all kinds of great things," said Kyle Lerner, co-owner of Harney Lane Winery. "Our flagship is going to be chocolate chili. It's chili with cocoa in it."
Lerner said he and the rest of the crew at Harney Lane will have plenty of food, fun and surprises for those in attendance.
Other wineries are promising barbecue, live music, education presentations, tours and art shows. Though the flat economy might cause some to avoid such festivities, coordinators are seeing sales numbers on track with the past two years.
Stuart Spencer, the program manager of the Lodi Woodbridge Winegrape Commission said they expect 3,000 to 3,200 attendees.
During the First Sip wine tasting event in September, Lerner said his fledgling winery - with the tasting room still under construction - saw 500 participants come by. He expects 800 to 1,000 for the Wine and Chocolate Weekend.
Participating wineriesAbundance Vineyards
Bokisch Vineyards at Clements Ridge
Chocoholics Divine Desserts
Cosentino's Crystal Valley Cellars
DFV Wines at Clements Ridge d'Art Wines
E2 Family Winery
Gatos Locos of Vine Hill at Clements Ridge
Grands Amis Winery
Harmony Wynelands Estate Winery
Harney Lane Winery
Heritage Oak Winery
Housley's Century Oak Winery
Jessie's Grove Winery
Jewel Collection Winery
LangeTwins Winery and Vineyards
Lodi Wine & Visitor Center
The Lucas Winery m2 Wines
Mokelumne Glen Vineyards
Oak Ridge Winery
Olde Lockford Winery
Peirano Estate Vineyards
Ripken Vineyards & Winery
Van Ruiten Family Winery
Vino Con Brio vMv Winery
Source: Lodi Woodbridge Winegrape Commission
And though weather promises to be chilly with a chance of rain both days, venues promise plenty of warm food for those passing through.
There will also be a chance to learn. At the Lucas Winery on Davis Road in Lodi, owner David Lucas will be giving a presentation regarding the production of the winery's straw wine, which he learned to make in Northern Italy.
At Chocoholics chocolate factory in Clements, which has been involved with the event for three years, visitors will be able to go on a tour to see how the edible half of the event is made.
For those who want more interactive fun in their Cabernet and cocoa experience, Ripken Vineyards and Winery will allow you to decorate and place a secret message in your own bottle of their wine. Not only that, they'll be inviting revelers to make s'mores with them over burning grapevines.
No matter which venues you choose to visit, it's an excellent way to spend Valentine's Day, according to Spencer.
"It happens to fall on Valentine's Day this year, and so, because of that, it's a great way to spend the day instead of fighting the crowds, trying to get a reservation at a restaurant that evening," Spencer said.
There is also, perhaps, one more compelling reason to indulge in the event: Gold.
"Every attendee gets a commemorative chocolate bar, and one has a golden ticket," Spencer said. That ticket is worth a Lodi wine country getaway, including a stay at Wine and Roses.