default avatar
Welcome to the site! Login or Signup below.
Logout|My Dashboard

New tourism campaign to emphasize Lodi’s unique charms — besides wine

Font Size:
Default font size
Larger font size

Posted: Friday, April 5, 2013 12:00 am

Wine seems to be the top way Lodi community leaders promote the city and nearby rural areas, but on May 7, you'll find out what else Lodi has to offer.

The promotional package, known in tourist circles as a "brand," will be revealed at Visit Lodi!'s annual tourism luncheon on May 7. But details of the promotional campaign are a deep, dark secret until the package is presented at the luncheon.

"We are not going to announce it to the public until the seventh," said Nancy Beckman, president and CEO of Visit Lodi! "We want people to be excited about what we're going to do."

Beckman describes a brand as more than an ad campaign.

"A brand is all the unique characteristics of a destination," she said. "When you brand a community, you really are solidifying the destination in the minds of the visitor."

Visit Lodi! hired Don McEachern of North Star Destination Strategies to develop the promotional campaign.

In addition to announcing the new brand for Lodi, the tourism bureau will honor Ken Nieland of the Lodi Sandhill Crane Association as tourism advocate of the year, and Heritage Oak Winery as winery of the year.

Heritage Oak Winery, located on East Woodbridge Road in Acampo, is owned by Tom and Carmela Hoffman. Nieland retired last year as director of Micke Grove Zoo.

Contact reporter Ross Farrow at rossf@lodinews.com.

Rules of Conduct

  • 1 Use your real name. You must register with your full first and last name before you can comment. (And don't pretend you're someone else.)
  • 2 Keep it clean. Please avoid obscene, vulgar, lewd, racist or sexually oriented language.
  • 3 Don't threaten. Threats of harming another person will not be tolerated.
  • 4 Be truthful. Don't lie about anyone or anything. Don't post unsubstantiated allegations, rumors or gossip that could harm the reputation of a person, company or organization.
  • 5 Be nice. No racism, sexism or any sort of -ism that is degrading to another person.
  • 6 Stay on topic. Make sure your comments are about the story. Don't insult each other.
  • 7 Tell us if the discussion is getting out of hand. Use the 'Report' link on each comment to let us know of abusive posts.
  • 8 Share what you know, and ask about what you don't.

Welcome to the discussion.


Popular Stories


Should graduations return to the Grape Bowl?

Lodi Unified leaders are moving Lodi and Tokay high school graduations from the Grape Bowl to the Spanos Center at UOP in Stockton. They cite limited seating, costs and unpredictable weather at the Grape Bowl. But others say graduations at the Grape Bowl are an important Lodi tradition, and one reason many supported renovating the stadium. What do you think?

Total Votes: 5


Mailing List

Subscribe to a mailing list to have daily news sent directly to your inbox.

  • Breaking News

    Would you like to receive breaking news alerts? Sign up now!

  • News Updates

    Would you like to receive our daily news headlines? Sign up now!

  • Sports Updates

    Would you like to receive our daily sports headlines? Sign up now!

Manage Your Lists