Easter and Christmas are days when many people attend church, but they don't often go the rest of the year. At Crossroads/Heartland Church in Lodi, co-pastor Scott Hubbard estimates that 800 people came through the doors for the weekend's three services, some 300 more than on a typical Sunday.
"We cater to people (for whom) it's a new experience," Hubbard said after the 11 a.m. service on Sunday. "Every church reaches a different kind of people. We are reaching a lot of people who have never been in church before or not in a long time."