Holiday shoppers had three choices if they wanted to get their gifts early. Friday was Black Friday, in which stores offered goods that brought shoppers to the store before the sun rose. Saturday was Small-Business Saturday, which had great participation from Downtown Lodi merchants. Then there was Cyber Monday, where people could purchase discounted items, but only through the business' website.
This year's Cyber Monday was expected to be the biggest online shopping day of the year for the third year in a row, The Associated Press reported. Shoppers were expected to spend $1.5 billion Monday, a 20 percent increase from last year.
"We saved the hottest Black Friday store specials for (Monday)," according to Walmart's website.
In Lodi, wineries were active on Cyber Monday.
"From what I've seen at Lodi wineries, this was the most prolific year (for Cyber Monday) at Lodi wineries," said Ryan Sherman, part-owner of Fields Family Wines on North School Street.
Some businesses peddled their wares on their websites, but Fields Family Wines didn't. Fields communicated to about 2,000 people on its Facebook page and by email, Sherman said.
"The response has been good," he said Monday afternoon.
Van Ruiten Family Vineyards on West Highway 12 is another Lodi business taking advantage of Cyber Monday. Online, you could find deals for 2011 Van Ruiten Pinot Grigio, 2010 Van Ruiten Cab-Shiraz, 2010 Van Ruiten Old Vine Zinfandel, 2010 Winsome Chardonnay, 2009 Winsome Merlot, 2009 Winsome Cabernet Sauvignon and 2008 Winsome Old Vine Zinfandel.
However, the stores that take advantage of Cyber Monday most are the chains. In Lodi, that includes Walmart, Target, Kmart and Kohl's.
While Walmart and Target had specials on Monday only, Kmart will continue Cyber Monday today, even though it's Tuesday. And at Kohl's, Cyber Monday will continue until Saturday, but purchases must be made online only.
Kmart is offering 20 percent off all Samsung TVs today, and a 32-inch RCA TV has a $50 discount. A toaster oven will go for $10.50 off, and a Futon sofa sleeper will come $60 cheaper.
Kohl's has such bargains as women's sweaters for $63 less than the regular price, and The Amazing Spider Man 3-in-1 Sports Arcade is $50 less than the regular price.
At Walmart, which had Cyber Monday only, an Element 32-inch LCD TV went for $189. The list price is $349, according to its website. Walmart also offered a futon for a $40 discount.