Valentine's Day is one of the most appropriate times to hold that special person close, kiss their forehead and remind them how amazing they have helped make your life. While bold, romantic gestures are generally reserved for the silver screen, Downtown Lodi is ready to capitalize on the sentimental holiday with special offers for lovers.
Horse-drawn carriage rides, photographs and drink specials are just some of the deals being offered to couples as part of the Downtown Lodi Business Partnership's "Lover's Lane" promotion taking place Saturday evening.
The event will run from 5 to 9 p.m. The passports cost $10 per couple and enable users to earn discounts at participating Downtown businesses. From long-stemmed roses for $4 at Dhalia Designs to $2 off any apple at Rocky Mountain Chocolate Factory, the promotion focuses on discounts for romantic gifts.
"If people take advantage of all the discounts, they could save $200 or more," said Jaime Watts, executive director of the DLBP.
Although some Downtown businesses have yet to commit their specific contribution to the promotion, they have expressed interest in participating, Watts said.
New and Again Consignment Furniture Gallery confirmed it will be selling chocolate-dipped fortune cookies with romantic messages for a dollar, and Watts said Ken Sato Photography on Pine Street will be offering to take photographs of couples for $5. The four-by-six inch photographs ordinarily cost $50.
Next door at Stogies Cigar Lounge, couples can treat themselves to two glasses of a champagne and port blend for $5. Owner Russ Daniels said he wanted to participate in the promotion not only because he is remodeling his establishment and wants people to know he is still open, but because he enjoys the concept.
One merchant said the promotion is a great chance for businesses to expose themselves to more customers outside of their normal hours of operation.
"I feel Dancing Fox and Shangri La will bring a good crowd, so we should stay open and benefit from it since we are right across the street," said Haley Jackson, co-owner of New & Again.
"Lover's Lane" will be similar to the DLBP's Fall Flavor Fest promotion in October that highlighted Lodi's nightlife. However, the event will include retail shops instead of just clubs and bars.
Watts is most excited about the music that Dennis Bloom of Spinning Tunes will be playing in the Post Office Plaza on School Street, and the carriage rides circling Downtown. She said the horse-drawn carriage rides will provide a romantic ambiance that will help make the evening memorable for couples.
The carriage rides are hosted by All Seasons Carriage Company and cost $2. The carriage can easily fit two couples, but individual couples can ride by themselves if they choose to.
"Wouldn't it be sweet if someone got engaged on the carriage?" Watts asked.