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State of the City Lodi wine the focus of new multimedia ad campaign

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Bob Lauchland

Richard Lauchland

Posted: Friday, November 11, 2011 12:00 am

A year-long strategic planning session has led to a new advertising campaign directly targeting wine consumers, and so far, it’s been a success, local vintners announced Thursday at the State of the City address.

Brothers Bob and Richard Lauchland presented the multimedia-heavy “LoCA” campaign to audience members, telling them the purpose of the campaign was to not only encourage people to purchase more Lodi wine, but to also raise awareness about the region to consumers.

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