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City of Lodi eyes Grape Bowl scoreboard for ads

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Posted: Tuesday, July 31, 2012 12:00 am | Updated: 7:30 am, Tue Jul 31, 2012.

For about $3,000 a year, an ad for your business could tower above the Grape Bowl on the scoreboard when it is installed in a couple of weeks.

The city has 12 spots available, which are 4-by-2 feet, said Jeff Hood, interim director of Parks, Recreation and Cultural Services.

So far, several businesses have given verbal commitments, but the city is hoping to start signing contracts this week, Hood said.

An ad on the scoreboard will cost $3,000, plus additional money for the scoreboard company to get the business’ design for the ad physically on the scoreboard, Hood said.

The cost for an ad will depend on whether it is purchased before or after the scoreboard is installed, Hood said.

The additional fee is only $200 if the business gets the scoreboard company — Daktronics Company of South Dakota — the ad before the board is installed. If it is after, the fee is $500, he said.

Several businesses are interested in purchasing multiple spaces for larger ads, Hood said. The ads will be seen at high school football and soccer games, youth sports and at other sporting events that rent out the Grape Bowl.

“It’s more than just the advertising,” Hood said. “It’s also a way for businesses to signal to others that they are supporters of the community and are community partners.”

In total, the advertising spots will bring in between $38,400 and $42,000 for the city, Hood said. The money will be used for ongoing upgrades at the stadium.

For more information on advertising, contact Jeff Hood at 209-333-6892.

Contact reporter Maggie Creamer at maggiec@lodinews.com. Read her blog at www.lodinews.com/blogs/citybuzz.

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