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Eyeing China: Can Lodi be a major exporter of wine?

Chinese official visiting to hear marketing strategies

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Posted: Friday, June 10, 2011 12:00 am | Updated: 7:44 am, Fri Jun 10, 2011.

Gao Zhansheng, Consul General of the People's Republic of China, is again coming to Lodi; this time to hear marketing strategies, dip artisan bread in Lodi olive oils and taste a newly released wine made from Lodi-grown Bing cherries.

The goal: to remind him and other delegates of Lodi's desire to build its relationship with one of the world's fastest-growing economies and largest population.

"The United States has lost almost every manufacturing job there is to overseas markets, but we can earn them all back and then some by providing food to the hungry world," said Frank Gayaldo, an international wine broker based in Lodi.

The private dinner will feature discussions on Lodi cherries and olive oils in the overseas marketplace; a Silicon Valley network announcing that it intends to help Lodi's digital marketing effort; and, naturally, the role wines from Lodi can play in expanding trade.

The host for the evening, The Dancing Fox Winery & Bakery, will unveil its cherry wine at Saturday's event, according to the Lodi Chamber of Commerce. Lodi has been reaching out to China since 2007, and Saturday's event aims to reflect on how far the movement has come while planning its future.

Zhansheng visited Lodi in August 2008 as business leaders and the Lodi Winegrape Commission were first attempting to make in-roads with the massive nation with an emerging middle class.

A highlight of the dinner will come from HYSTA, a Silicon Valley-based organization specializing in connecting Chinese businesses with the domestic market, Gayaldo said.

HYSTA, which stands for the Hua Yuan Science and Technology

Association, will do something this weekend it's never done before, said executive director Christina Hu. The network that typically assists websites and corporations could find itself offering to help market agricultural products, she said.

While Hu couldn't offer specifics on a marketing strategy, the network may help propose in the coming weeks, she said engineers, an accountant and merchants with connections to the Chinese wine business will be in town representing HYSTA on Saturday. The network was approached by the Lodi Chamber of Commerce to attend the session, Hu said.

The private dinner will also feature Mark Plovnick, director of Economic Development for University of the Pacific, exploring the possibility of partnering with universities in China. The Lodi Chamber of Commerce, and the Visit Lodi! Conference & Visitors Bureau on Lodi Winegrape Commission would assist UOP with the effort, said Pat Patrick, president and CEO of the Lodi Chamber of Commerce.

The goal is to create an MBA plan and work with a Chinese university to create a marketing plan for Lodi wine and agricultural products in China, Plovnick said.

"The missing leg of the table was academia, and now we are putting that together," Gayaldo said. "When we first started this, the question was, 'Will it be worth it?' We are seeing now that it is worth it — beyond a shadow of a doubt."

Contact reporter Jordan Guinn at jordang@lodinews.com.

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  • Doug Chaney posted at 9:27 pm on Sun, Jun 12, 2011.

    Doug Chaney Posts: 1232

    By the way, my wife's side of the family are Mexican, I get plenty of first hand information from them about equality and Lodi is not at the top of their list by far. Got a problem with that, Mr. Scott?

  • Doug Chaney posted at 10:32 am on Sun, Jun 12, 2011.

    Doug Chaney Posts: 1232

    Mr. Scott, huh? I dind't make any comment about the WASP community or the good old boys. I merely expressed my opinion of the fact that good paying jobs are gone and are being replaced by minimum wage, under the table, or working unpaid hours free that are undermining our economy and employment by using illegal immigrants, rather than using the e-verify system to ensure workers are here with legal documentation or green cards and have an SS# in their own name and not the name of someone else.Is there anything wrong with that principle, Mr. Scott?

  • Jackson Scott posted at 8:23 pm on Sat, Jun 11, 2011.

    Jackson Scott Posts: 382

    A story about wine exports to China and our beloved conspiracy theorist Doug turns it into the Wealthy White Corporate Elite screwing illegal aliens by giving them jobs. I'm just surprised he didnt work in the Lodi GOB's or The Three Ayemeegos.

  • Doug Chaney posted at 9:01 pm on Fri, Jun 10, 2011.

    Doug Chaney Posts: 1232

    It's true that manufacturing jobs are coming back. Mostly with minimum wage, no benefit deadend jobs and financed by the wealthy and multi billion dollar corporations, employing even some of your good friends, the illegal alien sector, Mr. Dockter. The far right will stop at nothing to thwart the legal citizenry from being able to earn an honest wage with health and retirement benefits.

  • Brian Dockter posted at 7:19 pm on Fri, Jun 10, 2011.

    Brian Dockter Posts: 2740


    In the blog “U.S. Manufacturing Is Not Dead” by Hale Stewart writes: There is a common theme across the internet: US manufacturing is dead and it’s never coming back. Well, there’s a big problem with that analysis: it’s not true. U.S. manufacturing is alive and well. The real issue is manufacturing employment, which is dropping like a stone. And the reason for the drop is an increase in productivity. Many people have a knee-jerk reaction to the decline in manufacturing jobs and immediately blame outsourcing/imports for this decline. The linkage between increased imports and a decline in manufacturing jobs is virtually nonexistent. What we clearly see is that imports increased quite dramatically over the last 30 years; while good producing jobs remained fairly level (dipping during recession and then recovering) until this last recession, which took a huge toll on manufacturing employment even though imports actually declined. This again plays much better to the argument that productivity increases are the greatest contributor to our decline in manufacturing employment than the outsourcing/imports argument…

  • Brian Dockter posted at 7:13 pm on Fri, Jun 10, 2011.

    Brian Dockter Posts: 2740

    Jordan wrote:

    "The United States has lost almost every manufacturing job there is to overseas markets, but we can earn them all back and then some by providing food to the hungry world," said Frank Gayaldo, an international wine broker based in Lodi.

    -One of the biggest lies is the first sentence above. Not even close to being true.
    America is the largest exporter of goods in the world.



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