‘Branding’ campaign uses banners to promote Downtown Lodi - News - Mobile

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‘Branding’ campaign uses banners to promote Downtown Lodi

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Ross Farrow/News-Sentinel

One of the new banners hangs in Downtown Lodi on Thursday, Aug. 22, 2013. The banners emphasize that Lodi has a lot more to offer residents and tourists than wine. The slogan is “Lodi, California — behind the wine.”

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In the nearly four months since Visit Lodi! engaged in a new advertising campaign to market the area as more than a place to sample wine, many more people have asked the Lodi Conference & Visitors Bureau for visitor information, according to CEO Nancy Beckman and past president Frank Gayaldo.

3 images

Ross Farrow/News-Sentinel

One of the new banners hangs in Downtown Lodi on Thursday, Aug. 22, 2013. The banners emphasize that Lodi has a lot more to offer residents and tourists than wine. The slogan is “Lodi, California — behind the wine.”

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