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Small Business Saturday brings carriage rides, carolers to Downtown Lodi

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Posted: Friday, November 24, 2017 7:00 pm

Forget Black Friday. In Downtown Lodi, it’s all about Small Business Saturday.

In the run-up to Thanksgiving, Lodi businesses were gearing up for the annual open house event, which opens today. As shoppers head to Downtown, participating businesses will be decked out in Christmas decor, ready to greet customers with light refreshments and an array of sales and discounts. Some will even hold raffles or other specials.

Musicians throughout the business district will offer up a festive soundtrack as carolers wander the streets singing holiday favorites.

A Christmas tree sponsored by the Downtown Business Alliance will be the centerpiece of Post Office Plaza on School Street, and carriages will offer free rides to shoppers.

And last but certainly not least, Santa Claus himself will visit the World of Wonders Science Museum.

“We are really looking forward to our Small Business Saturday — it’s going to be a really fun event,” said Cynthia Estrella, owner of Burton’s Show Store at 226 S. School St. “I know lot of the merchants (in) Downtown are also going to be just really spicing up Downtown.”

Burton’s will be offering 15 percent off of all their merchandise on Saturday. In addition to discounts, they will be serving up light refreshments including apple cider, hot chocolate, coffee and an array of coffee cakes and other snacks.

“We really love the idea of small business Saturday,” Estrella said. “It’s really taken off. ... It’s just a great time to come and meet your local merchants and keep your dollars in town.”

For the past several years, Burton’s has been fortunate to do get a crowd on Small Business Saturday. Estrella is hoping for the same turnout this year.

Burton’s will be open from 9:30 a.m. to 5 p.m. Saturday.

Synowicki’s Jewel Box won’t be having any sales, employee Barbara Ross said, but the store will have light refreshments for their customers.

“We use this as an opportunity to show what we now have brought in for our Christmas selection of jewelry,” Ross said. “We don’t look at it as a sales day but as more of a ‘come in, take a look and come to Downtown and shop.’”

The jewelry store has a lot of new pieces and a great variety, she said. Yellow gold has come back into style, she added.

The store has very affordable prices and something to offer everyone, Ross said.

The store at 125 S. School St. is decorated for the Christmas holiday. They also have what they call “hint, hint cards” for people to give to their loved ones. On the cards, shoppers are able to list items from the store that they might want for Christmas.

Synowicki’s Jewel Box will be open from 9:30 a.m. to 3 p.m.

Roger’s Railroad has taken Small Business Saturday as a mere suggestion. The store will be hosting a three-day weekend sale, with 15 percent off everything in the shop.

Christmas trains will be on display throughout the store, located at 105 S. Sacramento St.

In previous years, Roger’s Railroad has done well during the Thanksgiving weekend, owner Nancy Lammle said. She expected a lot of her customers to come from out of town — only a small percentage of her customers are actually from the Lodi area, she said.

Roger’s Railroad will be open from 10 a.m. to 4 p.m. on Saturday.

For New & Again Consignment and Furniture Gallery, located at 210 S. School St., Small Business Saturday is more than an excuse to start the Christmas season. It’s a birthday, too.

New & Again will celebrate its 11-year anniversary today with cider, mini-cheesecake, cookies and hot chocolate. The store is decorated for Christmas, complete with a 10-foot Christmas tree on display.

Store owner Hayley Jackson invites customers to join in a scavenger hunt. Five stars are hidden throughout the store, she said, and customers will be able to search for them. Each star has a monetary value and can be used to purchase items in the store.

New & Again will be open from 10 a.m. to 6 p.m. Saturday.

Cindy Della Monica of Cheese Central anticipates a busy day.

Cheese Central will still have its counter tastings today, but they’ll also be providing customers with free picnic packs — complete with napkins and silverware — so they can enjoy their cheese while they sip on wine at any of the Downtown tasting rooms or local wineries.

The store will also have hot cider, cookies and cheese and crackers for customers to enjoy throughout the day. A display of gift packages will give customers ideas about what to buy for their secret Santa or for friends and family during the holidays.

“I hope people follow in our lead. (My husband) John and I keep our shopping and dinner dollars in Lodi and really hope people will follow that, because our Downtown businesses and other small businesses in Lodi can use the influx of dollars to our families,” Della Monica said.

The cheese shop at 11 N. School St. will be open from 10 a.m. to 6 p.m. on Saturday.

Fashion Safari, 120 N. School St., will offer refreshments, storewide specials and hold a drawing.

According to owner Tammy Blair, Saturday will be the single busiest shopping days of the year for Fashion Safari. The boutique will be open from 10 a.m. to 6 p.m. Saturday.

The Dermal Clinic is better known as a spa and skincare salon, but they sell items like soaps and moisturizers that make good gifts. Customers will be able to get up to a $75 savings on anti-aging and problem skin gift sets, owner Judy Phillips said.

They’ll also be treating customers to specials on massages and lash extensions, and Oxygen and Glycolic facials will be half off.

The salon at 105 W. Walnut St. is decked out for the holiday season with 15 white Christmas trees — the theme is “White Christmas.”

“It’s completely tricked out for Christmas. It’s really, really cute,” Phillips said. “It’s pretty spectacular in here.”

The clinic will be open from 9 a.m. to 5 p.m. Saturday.

To see other Downtown Lodi businesses participating in Small Business Saturday, look for the Holiday Open House page in the weekend edition of the Lodi News-Sentinel.

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