Choosing toys that put a child’s imagination to work

By Metro Creative Services

If the phrase “construction toy” conjures up images of a few blocks or some old-fashioned logs, then you’re in for a surprise this holiday season. The new generation of construction toys feature wildly imaginative scenarios and astonishing engineering, and promise tons of cutting-edge fun. Kids are noticing these modern toys, making them a hot property in stores across the country.

“Parents like construction toys because they offer clear educational benefits while encouraging creative play. Kids like our products because they’re both exciting and engaging,” says Susan Spiegel, of construction toy company Mega Bloks. “We prove every day that an educational toy can be cool and fun.”

Spiegel points to the company’s Alien Agency line as an example of the winning approach. “Here’s a toy line that features UFOs, way-out aliens, gas stations that morph into secret science labs and all sorts of other amazing stuff, and it’s all powered purely by a child’s imagination. So the kid thinks it’s cool, and the parent knows it’s educational. Everyone’s happy.” The toys are designed for children age 6 and older.

Here’s a look at some “new generation” construction toys for boys and girls available for this holiday season:

Mega Play. Big blocks mean big fun for little kids, with castles, fantasy homes and even a Disney Princess Palace only a few snaps away. Children age 3 and up can create their own play areas with plenty of room inside for toys and friends.

Dragons. Fearsome creatures, brave warriors and spectacular playsets combine to create the ultimate fantasy toy for children age 8 and above. Kids can create their own magical world where the Draigar, the Norvagen and the evil Vorgan armies are locked in fierce battle.

Command Ops. Kids 6 and up sharpen their imaginations and their dexterity as they “secure the future” in a series of heroic missions featuring toys they create themselves. Real working parts, uniquely designed and articulated action figures, and boundless challenges that require planning and teamwork make Command Ops a classic “new generation” construction toy and play experience.

These construction toys are available at major retailers across America, including Wal-Mart, Toys ‘R’ Us, Target, Kmart and KB Toys.