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Lodi in good position for tourism turnaround

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Posted: Friday, November 21, 2008 10:00 pm

A day doesn't pass without much talk about the slowing economy. It seems almost no industry has escaped the downturn in the economy, not even tourism. It is not surprising. After all, tourism is economic development, and travel is mostly a luxury.

When unemployment and gas prices are high, people tighten the proverbial travel belt.

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  • posted at 7:53 am on Mon, Nov 24, 2008.


    What we need to realize is that Lodi is never going to be a top wine tourist destination. Napa will always get the bulk of it. Every state and every area now has a wine region. Just look at CA: Napa, San Joaquin, Santa Ynez, Temecula Valley. Even Texas and Ohio have multiple "wine countries".Wine tourism is now a commodity and Lodi needs to find new ways of attracting tourists, and more importantly, business.We don't have many luxury hotels, resorts, or niche bed & breakfasts. We have Wine & Roses and some new (and old) discount motel chains. People that tour wineries have money and they want to stay someplace nice. Lodi simply does not offer it.

  • posted at 7:33 am on Mon, Nov 24, 2008.


    I wanted to take a moment to clear up some confusion. Visit Lodi! is not located out by Wine & Roses - that is the Lodi Winegrape Commission (LWC). LWC is supported by the Winegrape growers and they are tasked with promoting Lodi wines and Lodi wineries whereas Visit Lodi! promotes all of Lodi including the downtown. Since you are unfamiliar with our promotions and programs, if you would like to send me your email address I would be happy to add you to our list so that you can receive regular updates about activities and programs we are undertaking on behalf of the Lodi community.

  • posted at 1:55 pm on Sat, Nov 22, 2008.


    Ms. Beckman, just what is it you've done for tourism in Lodi? You said 2 weeks ago that tourism was down in Lodi again this year and it hasn't seemed to increase at all since you've buried yourself out in that corner of nowhere by Wine&Roses. It appears to me that for the extravagant salary you receive you should be held to some kind of performance standards. Your idea of promoting Lodi is based on freebies, gimmees and favors for only your pet associates involved with the wine industry and not involving the downtown businesses at all except, of course, the wine tasting rooms, some of which are already subsidized by the city of Lodi. I recommend the visitors center find a location downtown with some high traffic and accessibility rather than in some isolated corner only locals travel. You need to do a much better job than you have in the past or you should be replaced with someone who is capable of doing what you've failed at since being hired by your good friends and associates at city hall. It's time to wipe the brown from your nose and get the job done or step down.




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