When I took the director's position at the Lodi Conference and Visitors Bureau seven years ago, I was amazed when someone in Lodi would negatively talk about Lodi as a tourism destination. Was this a case of someone not knowing what was in their own back yard? Or perhaps beauty really is in the eye of the beholder. I can remember one day after such an incident in which I questioned my own perspective. Was I accurate in my view of Lodi as a destination worth coming to? Was I overselling Lodi?
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