The travel industry was not always in the plans for Judy Bader. She had her sights set on a law career when she went away to school at age 17. It wasn't until her return to Lodi that the world opened up to her.
In a lightly edited interview, Bader imparts her wisdom, enthusiasm and candor on the always-changing industry that has been a part of her life for many years.
An online service is needed to view this article in its entirety.
You need an online service to view this article in its entirety.
Login
Or, use your
linked account:
Current print subscribers
Need an account? Create one now.
Or, use your
linked account:
kAmkDEC@?8m"ik^DEC@?8m w2G6 J@F 2=H2JD H2?E65 E@ 36 2 EC2G6= 286?Enk^Am
kAmkDEC@?8mpik^DEC@?8m }@[ :E H2D ?@E 6G6? :? >J A=2?D] x H2?E65 E@ 36 2 =2HJ6C]k^Am
kAm(96? x =67E {@5: >J D49@=2DE:4 6?562G@CD =67E 2 =@E E@ 36 56D:C65[ 3FE :? E9@D6 52JD J@F @?=J 925 E@ E2<6 2? 6?EC2?46 6I2> E@ 86E :?E@ 4@==686] xE :D BF:E6 5:776C6?E ?@H[ J@F 92G6 E@ 92G6 E96 8C256D]k^Am
kAmx H2D D@ J@F?8[ @?=J `f H96? >J A2C6?ED D6?E >6 E@ $2?E2 #@D2 yF?:@C r@==686] x =:G65 E96C6 7@C EH@ J62CD] xE H2D H@?56C7F= 3642FD6 :E H2D E96 36DE ;F?:@C 4@==686 :? r2=:7@C?:2 2?5 :E 925 2 G6CJ 8@@5 =2H 6?7@C46>6?E AC@8C2>[ H9:49 H2D C:89E FA >J 2==6J]k^Am
kAm(9:=6 E96C6[ x 2=D@ >:?@C65 :? >6C492?5:D:?8] x H2D 6G6? 2446AE65 :?E@ |24JVD yF?:@C qFJ6CD AC@8C2>[ 3FE x 49@D6 ?@E E@ 2446AE :E]k^Am
kAmkDEC@?8m"ik^DEC@?8m w@H 5:5 J@F 86E DE2CE65 :? E96 EC2G6= :?5FDECJnk^Am
kAmkDEC@?8mpik^DEC@?8m x 925 2 4@FD:?] $96 H2D 2 DE6H2C56DD — H96? E96J 42==65 E96> DE6H2C56DD6D k6>m— 7@C %(pk^6>mk^Am
kAm(96? x 7:?:D965 H:E9 $2?E2 #@D2 yF?:@C r@==686[ x >@G65 E@ $2? uC2?4:D4@ 2?5 >J 4@FD:? =:G65 :? }6H *@C< r:EJ]k^Am
kAm%96 4@>A2?J x H2D H@C<:?8 7@C 564:565 E@ BF:E 2?5 C6=@42E6 E@ }6H *@C<] x >256 E96 564:D:@? ?@E E@ >@G6[ 3FE :E 82G6 >6 :562D 23@FE EC2G6=] x 2AA=:65 E@ D6G6C2= A=246D :? $2? uC2?4:D4@ — p:C uC2?46[ %(p — 3FE E96J 925 46CE2:? =:>:E2E:@?D 23@FE =@@<D[ 96:89E[ 6E4][ D@ x 42>6 324< E@ {@5:]k^Am
kAmx E@@< 2 J62C @77 2?5 5FC:?8 E92E E:>6 x >6E q2C32C2 $E277@C5] $96 H2D E96 >2?286C @7 r92C=6D %C2G6= D6CG:46 96C6 :? {@5:] q2C32C2 D2:5[ Qx =:<6 J@F[ D@ H@F=5 J@F =:<6 E@ 2AA=JnQ (6==[ E92E H2D E96 6?5 @7 E92E DE@CJ] xE H2D `hed]k^Am
kAmkDEC@?8m"ik^DEC@?8m (92E <:?5 @7 EC2:?:?8 :D ?66565 E@ 36 2 EC2G6= 286?Enk^Am
kAmkDEC@?8mpik^DEC@?8m pE E96 E:>6 x DE2CE65[ J@F 5:5?VE ?665 2?J] (6 32D:42==J 925 2 A6?4:=[ A2A6C[ EJA6HC:E6C 2?5 3@@<D] *@F =@@<65 FA D4965F=6D] !C:46D @7 2:C=:?6 E:4<6ED[ H9:49 x 7:?5 72D4:?2E:?8[ H6C6 32D65 @? H96E96C J@F H6C6 >2CC:65[ H:E9 49:=5C6?[ 2 >2? @7 E96 4=@E9 @C :? E96 >:=:E2CJ]k^Am
kAmp== D62ED H6C6 G2=F65 E96 D2>6 3FE AC:4:?8 H2D 32D65 @? H9@ E96 E:4<6ED H6C6 7@C] x7 J@F H6C6 EC2G6=:?8 H:E9 2 72>:=J @7 7@FC[ 7@C 6I2>A=6[ E96 72E96C H@F=5 A2J `__\A6C46?E @7 E96 E:4<6E AC:46 7@C 9:D D62E[ fd\A6C46?E 7@C E96 >@E96CVD D62E[ 2?5 E96 49:=5C6?VD D62E H@F=5 36 d_\A6C46?E @7 E96 E:4<6E AC:46] (96? 4@>AFE6CD 42>6 2=@?8 :E H2D >F49 >@C6 5:77:4F=E E@ >2?286]k^Am
kAm}@H E96C6 2C6 D49@@=D] x <?@H @7 @?6 :? $24C2>6?E@]k^Am
kAm%9:D 3FD:?6DD :D ?@H 4@>AFE6C\@C:6?E65] |@DE @7 E96 AC@8C2>D 2C6 5@?6 @? 2 4@>AFE6C] x 92G6 2? 2:C=:?6 4@>AFE6C H9:49 2==@HD >6 E@ AF== FA =2DE D62E 2G2:=23:=:EJ] %96C6 2C6 564@5:?8 AC@8C2>D E@ 564@56 2:C=:?6 2?5 4:EJ ?2>6D] x7 J@F 2C6 D@>6@?6 H9@ F?56CDE2?5D E9:D[ J@F 4@F=5 H2=< C:89E :? 2?5 5@ E96 ;@3]k^Am
kAmx 36=:6G6 62D6 @7 A=2??:?8 E96 >@C6 4@>A=:42E65 EC:AD 4@>6D H:E9 6IA6C:6?46 :? E96 3FD:?6DD]k^Am
kAmkDEC@?8m"ik^DEC@?8m $@[ :D 2?J 7@C>2= 65F42E:@? ?66565nk^Am
kAmkDEC@?8mpik^DEC@?8m ~9 J6D] *@F 92G6 E@ F?56CDE2?5 E96 4@?46AE @7 EC2G6=] *@F ?665 <?@H=6586 @7 E96 H@C=5] *@F ?665 E@ DA62< :?E6==:86?E=J 2?5 F?56CDE2?5 E96 A@=:E:4D @7 E96 5:776C6?E 2C62D J@F D6?5 J@FC 4=:6?ED] x E9:?< 2 ADJ49@=@8:DE H@F=5 5@ H6== 2D 2 EC2G6= 286?E[ E@ F?56CDE2?5 E96 ?665D @7 E96 EC2G6=6CD]k^Am
kAmkDEC@?8m"ik^DEC@?8m (92E D2=2CJ 2?5 4@>A6?D2E:@? 42? D@>6@?6 9@A6 E@ C646:G6 H96? 49@@D:?8 E9:D 2D 2 AC@76DD:@?nk^Am
kAmkDEC@?8mpik^DEC@?8m q6:?8 2 EC2G6= 286?E 92D 2=H2JD 366? @? E96 =@H CF?8 @7 E96 A2J D42=6] ~?6 C62D@? x 5@ D@ H6== :D 3642FD6 x 2> 2 3FD:?6DD @H?6C] xV> ?@E DFC6 x <?@H E96 2G6C286 D2=2CJ 2?J>@C6[ 3FE x H@F=5 D2J :7 D@>6@?6 >2<6D Sba[___ 2 J62C E96J 2C6 5@:?8 AC6EEJ H6==] Sba[___ :D?VE >F49 2?5 E9:D :D?VE 2? 6?ECJ =6G6= D2=2CJ] x? E9:D :?5FDECJ[ 6>A=@J66D C62==J 92G6 E@ AC@5F46 7@C E96:C 6>A=@J6C]k^Am
kAmkDEC@?8m"ik^DEC@?8m xD 7C66 @C :?6IA6?D:G6 EC2G6= A2CE @7 E96 36?67:ED 2DD@4:2E65 H:E9 36:?8 2 EC2G6= 286?Enk^Am
kAmkDEC@?8mpik^DEC@?8m }@E ?@H[ 3FE :E H2D] &A F?E:= 2 76H J62CD 28@[ x E@@< 7@FC EC:AD 2 J62C] x A2:5 7@C G6CJ 76H @7 E96>[ @C H@F=5 A2J =:EE=6 7@C E96>] %96C6 H6C6 7C66 :?G:E2E:@?2=D E@ :?EC@5F46 ?6H A=2?6D 2?5 E9:?8D =:<6 E92E] %96J H@F=5 7=J FD @77 E@ }6H *@C<[ H:?6 2?5 5:?6 FD 7@C 2 76H 52JD[ E96? 7=J FD 9@>6]k^Am
kAm}@H J@F 42? 86E 2 ?:46 EC:A 3FE J@F C62==J 92G6 E@ 62C? :E] *@F 92G6 E@ 36 H:E9 E96 3:8 AC@5F4E:@? 4@>A2?:6D]k^Am
kAmp=D@ E96C6 2C6 H2JD @7 62C?:?8 :E E9C@F89 E2<:?8 4=2DD6D[ DF49 2D H:E9 4CF:D6 =:?6D] *@F 62C? 2 4CF:D6[ 2?5 FDF2==J :E :D 7C66 — J@F A2J E96 E2I6D — 3FE :E :D 2? :?D:56 C@@>] x7 J@F 3F>A J@FCD6=7 FA E@ 2 36EE6C 4=2DD[ J@F H:== 92G6 E@ A2J 7@C E9@D6 4@DED]k^Am
kAm%96 72? EC:AD — 72>:=:2C:K2E:@? EC:AD — CF? 23@FE @?6\7@FCE9 @7 H92E 2 A6CD@? H@F=5 A2J @? E96 @A6? >2C<6E]k^Am
kAm%@ E2<6 25G2?E286 @7 E96D6[ 9@H6G6C[ 2 A6CD@? 92D E@ 92G6 E96 >@?6J 2?5 E96 DFAA@CE @7 E96:C 6>A=@J6C] x H@C<65 7@C y@9? r92C=6D 7@C E96 7:CDE `` J62CD 2?5 96 6?4@FC2865 FD E@ 8@] x E@@< 25G2?E286 @7 2== E92E x 4@F=5]k^Am
kAmpD 2? 6>A=@J6C[ x C6H2C565 >J 6>A=@J66D 2?5 x 6?4@FC2865 E96> E@ 8@] x7 2 EC:A @C D@>6E9:?8 42>6 E9C@F89[ x H@F=5 8:G6 :E 2H2J E@ E96>] $@>6 4@F=5?VE 2446AE :E 3642FD6 E96J <?6H E96C6 H@F=5 36 D@>6 6IA6?D6D H9:=6 E96J H6C6 @FE E96C6 2?5 WE96JX 4@F=5?VE 277@C5 E96>]k^Am
kAmkDEC@?8m"ik^DEC@?8m w2D E96 EC2G6= :?5FDECJ 492?865 D:?46 $6AE] ``[ a__`nk^Am
kAmkDEC@?8mpik^DEC@?8m *6D[ E96C6 H2D 2 3:8 492?86 2== E96 H2J 2C@F?5 — 6G6? :? E96 A@DE @77:46[ 2?5 32?<:?8]k^Am
kAm(:E9 FD[ E96 2:C=:?6D 925 DF49 C@F89 E:>6D E96J DE2CE65 E@ AF== 324< @? A2J:?8 4@>>:DD:@?D] (96? E92E DE2CE65[ H6 H6?E 7C@> `_ A6C46?E[ E@ g[ E@ d[ E@ K6C@ A6C46?E] %9:D 925 2 3:8 :>A24E @? @FC 3FD:?6DD]k^Am
kAm!6@A=6 5:5?VE H2?E E@ 8@ E@ 286?ED 7@C E96:C A=2?6 E:4<6ED 3642FD6 E96J E9@F89E H6 H6C6 8@:?8 E@ D6== E96> 2? 6IA6?D:G6 E:4<6E] (9J H@F=5 x H2?E E@ D6== 2? 6IA6?D:G6 E:4<6E H96? x 2> ?@E 86EE:?8 2?JE9:?8 @FE @7 :En xE H@F=5 92G6 369@@G65 >6 E@ 86E 2 A6CD@? 2 8@@5\AC:465 E:4<6E[ E@ 3C:?8 E96> 324<]k^Am
kAm%9:D :D H96? E96 :?5FDECJ DE2CE65 6?4@FC28:?8 A6@A=6 E@ FD6 E96:C 4@>AFE6CD E@ 5@ C6D62C49]k^Am
kAmkDEC@?8m"ik^DEC@?8m w2D E649?@=@8J 9:?56C65 @C 96=A65 J@FC :?5FDECJnk^Am
kAmkDEC@?8mpik^DEC@?8m x E9:?< E649?@=@8J :D H@?56C7F=] !6@A=6 42? 36 24E:G6 H:E9 >6 H96? A=2??:?8 E96:C EC:A @C H96? A=2??:?8 @? E96:C @H?] p =@E @7 E:>6D E96J 5:D4@G6C H96? E96JVC6 @FE E96C6 D62C49:?8 @? E96:C @H? E92E 286?ED 42? DE:== 7:?5 4962A6C AC:46D[ 3642FD6 H6 92G6 6G6CJE9:?8 :? 7C@?E @7 FD]k^Am
kAmkDEC@?8m"ik^DEC@?8m (92E :D J@FC 72G@C:E6 A2CE @7 E96 ;@3nk^Am
kAmkDEC@?8mpik^DEC@?8m x E9:?< :E :D E96 ;@J A2CEj >2<:?8 A6@A=6 ;@J7F= 2?5 92AAJ[ 2?5 >2<:?8 E9:D 5C62> 92AA6?] %96 D64@?5 A2CE :D :? E:>6 @7 ?665j E@ <66A 2 =6G6= 9625] x7 x 86E 2 42== E92E E96C6 :D 2? 244:56?E 2?5 E96 A6CD@? ?665D E@ 86E E96C6 BF:4<=J[ 2?5 :D H:==:?8 E@ 5@ 6G6CJE9:?8[ D@>6@?6 92D E@ <66A E96:C 9625] x 92G6 E@ 36 E92E A6CD@? 2?5 DE:== 8:G6 6>A2E9J]k^Am
kAmkDEC@?8m"ik^DEC@?8m (96C6 5@ J@F C64@>>6?5 8C25F2E:?8 D6?:@CD 8@ 7@C E96:C 3:8 A@DE\9:89 D49@@= EC:Ank^Am
kAmkDEC@?8mpik^DEC@?8m %96C6 :D 2=H2JD E96 72G@C:E6 — w2H2::] %9:D :D ?@E 2 325 :562[ 3642FD6 :? >@DE 42D6D[ D:?46 E96 W5C:?<:?8X =2HD E96C6 2C6 2=D@ a`[ :E :D 2 D276 6?G:C@?>6?E 7@C >@DE @7 E96 8C25F2E6D]k^Am
kAm|6I:4@ :D ~z :7 E96J 92G6 2 8@@5 4@C6 @7 492A6C@?6D[ D:?46 86EE:?8 2=4@9@= 2?5 5CF8D 5@H? E96C6 :D E@@ 62DJ]k^Am
kAmxE :D ?@E E96 E:>6 E@ 6IA6C:>6?E] z:5D 86E :? EC@F3=6 2?5 8@ E@ ;2:= 2?5 E96J 5@?VE <?@H E92E E9:?8D 2C6 5:776C6?E 5@H? E96C6] %96J 2C6 E@@ :?6IA6C:6?465] xEVD 2 325 6IA6C:6?46 H96? E96J 8@ E@ ;2:= :? |6I:4@]k^Am
kAm$@>6 =:<6 E@ 8@ @? 4CF:D6D[ 3FE E96 4CF:D6 =:?6D 92G6 H:D65 FA @? E92E] %96J 2C6 92AAJ E@ 92G6 E96 8C25F2E6D 3FE H2?E 2? 25F=E :? E96 C@@> — 2? 25F=E 36:?8 D@>6@?6 @G6C E96 286 @7 ad]k^Am
kAmx 92G6 ?@E:465 E92E E96 72>:=J F?:ED 2C6 324< E@ 8@:?8 E@86E96C 7@C 8C25F2E:@? EC:AD] u@C J62CD E92E 5:5?VE 6I:DE 3FE ?@H A6@A=6 2C6 86EE:?8 324< E@ E92E 4@C6 72>:=J] xE >:89E 6G6? 36 8C2?5>2 E2<:?8 2 8C2?5D@? @C EH@ @? E96 8C25F2E:@? EC:A] x 2> A=62D65 E@ D66 E92E]k^Am
kAmkDEC@?8m"ik^DEC@?8m x7 D@>6@?6 5@6D?VE 92G6 2 =@E @7 >@?6J E@ DA6?5 @? G242E:@?[ H92E H@F=5 J@F C64@>>6?5nk^Am
kAmkDEC@?8mpik^DEC@?8m }@] `[ 42== 2 EC2G6= 286?E] %96 286?E 92D 2== E96 :?7@C>2E:@? :? 7C@?E @7 E96>]k^Am
kAm}@] a[ 36 9@?6DE H:E9 J@FC 3F586E] x 2=H2JD H2?E E@ <?@H E96 3F586E D@ x 42? DE2J H:E9:? :E] x7 J@F 92G6 Se__[ E6== >6] x 4@F=5 86E J@F 2 E9C66\?:89E 4CF:D6 H:E9 2:C72C6] x 4@F=5 D6E FA D@>6E9:?8 :? $2?E2 rCFK] x 4@F=5 >2<6 D@>6E9:?8 92AA6? 7@C J@F[ 3FE :E :D 5:77:4F=E E@ 96=A :7 J@F 5@?VE 8:G6 >6 2? 9@?6DE 3F586E]k^Am
kAm%96C6 2C6 2 =@E @7 E9:?8D E@ 5@ E92E 4@DE G6CJ =:EE=6]k^Am
kAmkDEC@?8m"ik^DEC@?8m (96? E2<:?8 2 EC:A C6BF:C:?8 2 A2DDA@CE[ 9@H D@@? D9@F=5 :E 36 24BF:C65nk^Am
kAmkDEC@?8mpik^DEC@?8m *@F D9@F=5 86E J@FC A2DDA@CE 2E =62DE b >@?E9D 367@C6 J@FC EC:A] $:I >@?E9D H@F=5 36 6G6? 36EE6C] *@F ?665 E@ >2<6 DFC6 J@F 92G6 2== J@FC C6BF:C65 5@4F>6?ED 82E96C65 367@C6 86EE:?8 :E]k^Am
kAmx7 J@F 5@?VE 92G6 2? 6>3@DD65 4@AJ @7 J@FC 3:CE9 46CE:7:42E6[ J@F H2?E E@ >2<6 DFC6 J@F 92G6 6?@F89 E:>6 E@ @3E2:? :E]k^Am
kAmp=D@ C6D62C49 H96C6 J@F 2C6 8@:?8] $@>6 4@F?EC:6D C6BF:C6 E92E J@F 92G6 2E =62DE D:I >@?E9D C6>2:?:?8 @? J@FC A2DDA@CE 367@C6 :E 6IA:C6D] p=H2JD 2==@H E:>6 7@C E96 E9:?8D E92E >2J 4@>6 FA]k^Am
kAmkDEC@?8m"ik^DEC@?8m (92E 25G:46 H@F=5 J@F 8:G6 D@>6@?6 H9@ :D :?E6C6DE65 :? 364@>:?8 2 EC2G6= 286?Enk^Am
kAmkDEC@?8mpik^DEC@?8m xE :D 2 ?6H 286 :? E96 :?5FDECJ] *@F H:== 92G6 E@ 4@>6 :?E@ E9:D 3FD:?6DD H:E9 D@>6E9:?8 F?:BF6]k^Am
kAmu:?5 J@FC ?:496 — <?@H 2C62D H:E9 E96 36DE 42>6= C:56D[ 36DE 7=6646 :? E96 H@C=5[ 36 23=6 E@ 3@@< E92E 8C62E EC:A 7@C E96 =@42= BF:=E6CD @7 E96 2C62[ J@F ?2>6 :E]k^Am
kAm*@F H2?E E@ 36 E96 A6CD@? A6@A=6 H:== 4@>6 E@ 3642FD6 J@F 42? @776C E96> D@>6E9:?8 F?:BF6]k^Am
kAmp=D@[ J@FC 4FDE@>6CD 2C6 J@FC 3FD:?6DD] x 92G6 366? :? E9:D :?5FDECJ 2 =@?8 E:>6 2?5 >J 4FDE@>6CD 2C6 E96 C62D@? 7@C DF49 2 ;@J@FD 42C66C] x E92?< E96> D@ >F49] p?5 2D 2 3FD:?6DD @H?6C[ x E92?< >J 6>A=@J66D] %96J H6C6 E96 >@DE :>A@CE2?E A6@A=6 :? >J 286?4J]k^Am
Rules of Conduct
Welcome to the discussion.
Or, use your linked account: