If you've shopped anywhere recently, you've probably been asked to complete an online survey about customer service and such and there is usually a chance of winning a pretty nice prize. The URL to the survey is traditionally at the bottom of your receipt. I always participate in this surveys because, heck, I just might win something. And, this would most likely explain the amount of sales material and spam I receive.
In the surveys, after they've ask questions about your retail experience, they generally have questions about you...the consumer. This is a great way to garner demographic information and shopping habits. These questions are most often multiple choice boxes to be checked. Gender, age and income are big as are marital status and ethnic background.
I had an opportunity to complete a survey for local retailer this week. I hadn't taken one in a while and the prize was a $1000 gift card. Why take the change of losing. (BTW-everytime I buy a lottery ticket or enter a contest, I assume I'm going to win...right up until I don't)
So I'm filling out the boxes and dang! Not only had I accended to the next age bracket but but I had also fallen to a lower income level. Still married: Check. Still female: Check. Still a homeowner: Check. But wait a minute...there's no box for what I do. It starts with A-Administrative and ends with X-Xray Technician(the boxes were pretty specific). No box N for Nothing! Or R-Retired! Or UMM-Used to be a Middle Manager and now sit in my back yard working on garden art and drinking a Bud Lite Lime. So sad. I am not going to be sufficiently represented in this company's marketing profile. Doubly sad because, I have (all) the time to spend (what's left of) our money.
Yep! I'm certainly living outside my tradional boxes.