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A Wine Revolution

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Posted: Monday, April 28, 2008 12:00 am

We are smack dab in the middle of a wine revolt!

Somehow we let wine get to be so intimidating that we feel like we need an expert to tell us if a wine is good. But people like Tim Hanni, Gary Vaynerchuk and Dan Berger are stirring up a “Trust your own palate!” revolution.

In wine.appellationamerica.com on 4/21/08, Dan wrote:

“Those who use numbers to persuade us that something is sensational (a score of 99) or wretched (a score of 58) are trying to persuade in a manner that recalls what sociologists call the Big Lie syndrome: the telling of a falsity often enough until it is believed.

“For instance, people who are told over and over again that red wines with strong aromas of oak (smoke, toast, vanilla, mocha, coffee, chocolate, and other euphemisms) are great wines soon begin to think that any wine is great if it has this component.

“This tends to follow the concept of pedagogy: an ‘expert’ said it is, so it must be true.”

Join your fellow revolutionaries at the Lodi International Wine Awards tasting and dinner at Wine & Roses, Friday, May 9. Hurry, tickets are available only through this Saturday at 209-333-8111.

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