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Zombie overload?

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Posted: Tuesday, November 1, 2011 10:39 am

Did we go overboard with our zombie coverage?

At least a few angry readers thought so.

Our coverage was certainly extensive on the downtown zombie walk and related activites last weekend. We did a page one feature and a Lodi Living special on zombie-mania a week before the events. We did a short reminder just before, and provided page one coverage, with ghoulish photos, afterward. 

In the newsroom, we saw the zombiefest as something fun and different, a chance to be creative and celebrate an off-beat event. After all, it isn't every day you see zombies on School Street. This is also true: As a news organization, we are trying to reach out to young readers, and we felt this was an event with a somewhat youth-oriented, admittedly edgier theme.

But some readers were quite offended. They felt we were glorifying something dark and somewhat perverse.

"Why would you put that one page one of your newspaper?," asked one reader. "That's just garbage."

Another reader just shook his head.

"I don't want to see that kind of thing in my hometown newspaper."

When does extensive coverage become overkill? How do we welcome some readers without offending others?

Your feedback is always welcome: